Definitions of marketing

There is a lot of debate and commentary about Seth Godin’s recent post about a definition of ‘marketing’.
The Chartered Institute of Marketing (CIM) would have you think the definition is this. Ouch.
Is Seth’s definition any better? Does its brevity raise more questions than it actually answers? Do the four words focus the [...]

Branded Software Experiences

Branded Software Experiences - A Cost-Effective and Critical Component of Your Brand Advertising Mix. Free Whitepaper from the BrandChannel.com

I think you should watch ‘we think’

Great ideas

Great Ideas need landing gear as well as wings. C.D. Jackson

The 101 most useful websites

Out of millions to choose from, the UK’s Telegraph picks the 101 most useful websites.

Sliderocket - Best in show

Sliderocket presented at Under The Radar in the US yesterday - scooping, wait for it, three gongs….Best in Show, the Judges Choice award, and the Audience Choice award.

Take the Tour.
I think this is one of those ‘Miss it - Miss out’ moments.
You see, SlideRocket is a rich internet application that provides for every part of [...]

Please help

Sport Relief
(I should apologise for bringing you here by illicit categorisation and tagging, but I won’t. You might have wasted just 10 seconds. Hopefully you will make the choice to change someone’s world in less than a minute).

It’s official. I need help.

As my current Marketing Manager is going on maternity leave, I need help. A years worth of help. It’s official. Email me with you CV if you think you are the up to the mark
This really is an exciting opportunity to contribute to a leading UK SI, Salmon. Salmon’s UK marketing department [...]

What’s your favorite question?

Those who ask “why” are typically more holistic or whole-brained thinkers.
Those who ask “how” are typically more box thinkers.
And those who ask “why not” are typically the challenging thinkers.
And yet all types, of course, are equally valuable and equally required for innovation!
Great .pdf manifesto by Corinne Miller the Founder & Principal Consultant [...]

When is your next Grand Opening?

I was recently invited to Apple’s store opening in Milton Keynes.

It got me thinking. 
If you are a technology business professional there is no reason why you can’t put on a “Grand Opening” the next time there is a new office, or an “Open Day” when a new Service is launched, or a “Country [...]

US Marketers Losing Confidence in TV

<Update 03/02/08: More advertising shifts here>
Whether traditional TV advertising has truly lost its power, marketers and advertisers are already eager to find alternatives. The US based Association of National Advertisers and Forrester Research’s fourth biennial TV and Technology survey shows a dramatic loss of confidence in the medium as the industry gears up to explore [...]

The 26 Week Internet Marketing Plan

If I said to you, you can learn about Internet Marketing in a weekend, and implement a thorough Strategic Internet Marketing plan in just 26 weeks, you might react in two negative ways; depending on your perspective. I know I did.
How can you provide me a strategic plan? That’s nonsence.
or
26 weeks? That’s [...]

10 emerging trends in Media

Rainer Präsoll points out this study which examines 10 emerging trends sure to have a major influence on the media sector.

A map of the Internet & Web trends

Information Architects have presented their Web Trends Map (2008 beta). This time they have taken almost 300 of the most influential and successful websites and pinned them down to the greater Tokyo-area train map. By the way, I posted about previous versions before, here.

Ok so what is it? In simple terms its [...]

Celebrity endorsement. The good and bad

Sporting icons have long been used in B2C advertising. Thierry Henry for Renault, David Beckham for Adidas and dare I say it George Foreman for the….ahem….Lean Mean Fat Reducing Grilling Machine.
Initial thinking might lead you to the conclusion that B2B, and high technology marketing in particular, has been slower to adopt the celebrity endorsement. [...]