The future of marketing communications….

….or “How to think in a world gone digital.” by Jan Leth, Ogilvy & Mather.

Something to remember ’something nice’ with

Here’s a nice little idea.
And here’s the visual cues:

Plenty of scope to copy that in B2B campaigns. And I will. Unashamedly.

Please help

Sport Relief
(I should apologise for bringing you here by illicit categorisation and tagging, but I won’t. You might have wasted just 10 seconds. Hopefully you will make the choice to change someone’s world in less than a minute).

When is your next Grand Opening?

I was recently invited to Apple’s store opening in Milton Keynes.

It got me thinking. 
If you are a technology business professional there is no reason why you can’t put on a “Grand Opening” the next time there is a new office, or an “Open Day” when a new Service is launched, or a “Country [...]

The 26 Week Internet Marketing Plan

If I said to you, you can learn about Internet Marketing in a weekend, and implement a thorough Strategic Internet Marketing plan in just 26 weeks, you might react in two negative ways; depending on your perspective. I know I did.
How can you provide me a strategic plan? That’s nonsence.
or
26 weeks? That’s [...]

A map of the Internet & Web trends

Information Architects have presented their Web Trends Map (2008 beta). This time they have taken almost 300 of the most influential and successful websites and pinned them down to the greater Tokyo-area train map. By the way, I posted about previous versions before, here.

Ok so what is it? In simple terms its [...]

Lazysphere. An Idea spreading fast

I really didn’t know whether to write this. But ho-hum. Here goes….
On his blog Micro Persuasion, Steve Rubel explores technology and its impact on marketing communications. One of his posts The Lazysphere and the Decline of Deep Blogging has really struck a cord with bloggers, journalists and online observers. And [...]

I’d love the iPhone even if I wasn’t a stealth marketing parody

Like you, I’m bombarded every minute, of every day, with advertising. And having been misled more than a few times in my life, I’m immediately skeptical of any gadget or IT product I see on the back of a magazine or in a WAGs handbag. That’s why I was so surprised by the new [...]

Trusted advice or marketing clap-trap. Your choice.

I have written about Crowdstorm in my posts The UKs small firms - “failing to make use of web” and 13 British dotcoms to watch, and yesterday the price comparison site developed by Philip Wilkinson, the founder of Kelkoo UK and Shopgenie, was launched.
What I like about this offering is that it’s a shop comparison site plus [...]

be cool

Remarkable

These are remarkable.
I am not an iPhone fan based on what I have seen to date.
But I am very jealous that my phone doesn’t have a wooden cover add-on.

Social Media for Business

It is about time the UK had a decent Social Media conference and now we do. The Social Media for Business conference programme is now online. See which experts will join Yahoo! to guide you through the pitfalls and opportunities of social media.
Don’t miss this opportunity to learn how you can [...]

13 British dotcoms to watch

Britain is experiencing another internet surge - I hesitate to use the word ‘boom’ - but which web companies are best placed to take advantage? According to the Guardian its this set of 10. Hmmm. I think there are a few missing……
Here is the original 10.
Zubka Recruitment 2.0
Zopa Bringing the betting exchange model [...]

The scalability of Buzz and Viral marketing

…..Lots of Buzz and Viral marketing in my life today.
Although I have Sky TV, and have seen the entire first series of Heroes on the SciFi channel, mainstream BBC2 is getting the series starting tomorrow.  So everybody is talking about it, spreading content, ideas and adding to its momentum.
And if it isn’t Heroes, it’s global [...]

A Potted History of B2B High-Tech Marketing

A while ago, brands were communicated simply by ‘campaigns’. Blast a message out a gazillion times and the message would hopefully ’stick’, and hey presto…..more sales. A consistent monologue was established. In this era, messages and media were key. Communication was the order of the day. But times [...]