Raw Stylus – A blog by Chris Hoskin

Perspectives on marketing in the technology sector

A***MUST READ***Resource for UK Technology research and analysis

There is a new resource for UK technology news and views that you should not miss if you are a marketer working in the UK Software and Services market, or indeed if your company operates in the UK.  It is provided by esteemed analysts Richard Holway and Anthony Miller.

TechMarketView’s flagship product is UKHotViews, a source of informed opinion and comment on the events, issues and players that really matter.

The feed is here or you can subscribe to get a daily email by clicking here.  Just head to the top right and inserting your email address.

This is one of those rare resources that you should read every day, without fail.

Filed under: Analyst, Business, Computer, Computing, IT, News, Research, Strategy, technology , , , , , , , , , , , ,

Please help

Sport Relief

(I should apologise for bringing you here by illicit categorisation and tagging, but I won’t. You might have wasted just 10 seconds. Hopefully you will make the choice to change someone’s world in less than a minute).

Filed under: 2.0, ACL, Adobe, Advertising, Affiliate Marketing, Analyst, Analytics, Apple, Awards, BBC, Blog, Blogging, Blogroll, Books, Branding, Business, Buzz, CBS, CIM, CRM, Charity, Colour, Computer, Computing, Conversational marketing, Conversion, Cool, Corbis, Customer service, Data, Deloitte, Design, Direct Email, Direct Mail, EMI, Email, Entertainment, Entrepreneur, Events, Experiential, Facebook, Fairchild Semiconductor, Forrester, Fun, Gartner, Google, IBM, IODA, IT, IT Planning, Ideas and Riffs, Illusion, Imagery, Influence, Infrared, Job, Keywords, Knee, MIT, Mac, Measurement, Media, Microsoft, Mobile, Music, News, Online, Online Video, Open Social, PC, PR, Planning, Power 150, Printing, Public Relations, Punchstock, Quotes, RSS, Religion, Remarkable, Research, SEO, SEO / SEM, SPARQL, SQL, Salmon, Scene7, Search, Search Engine Optimisation, Second Chance Tuesday, Second Life, Semantic Web, Sinclair, Social Graphs, Social Media, Social Networking, Software, Sony BMG, Spam, Spectrum, Strategy, Surgery, Survival, TV, Tattoo, The Orchard, Tim Berners-Lee, Twitter, Usability, User Generated Content, Viral, Viral Coefficient, Virtual Worlds, WIFI, WIKI, WOM, Warner Music Group, Web, Web2.0, White Paper, Wired.com, Wordpress, Xerox, Xuuk, Yahoo!, YouTube, ZX, blogs, bob, copywriting, digital, dotcoms, garfield, iStock, ideas, illustration, last.fm, marketing, ogilvy, permission, photography, podcast, sport, startups, stock photography, technology, trust, venture capital, verge, web 2.0, webmasters, wi-fi, word of mouth , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

and if you know your history…..

 

After two weeks flirting in the warmth of Africa’s shadow in Fuerteventura’s mid-Atlantic location, normal service resumes here at the RawStylus blog.

After plowing through a mountain of email, and general catching up, I read this in the UK Financial Times and felt that no serious blog that discusses marketing in the context of high technology could be complete without a link and comment.

Some Fifty years ago this month, Julius Blank, Victor Grinich, Jean Hoerni, Eugene Kleiner, Jay Last, Gordon Moore, Robert Noyce and Sheldon Roberts formed Fairchild Semiconductor, the company that was to perfect the manufacturing process for silicon chips and invent the integrated circuit.  If you have not heard of the ‘treacherous eight’ read on.  These guys founded Silicon Valley.

Yes, stuff like the net, social networking, mashups and email are rightly heralded today – and will have a huge impact on our industry – but the perfection of the manufacturing process for silicon chips and the integrated circuit has been greater than them all put together (for now).

Filed under: Business, Computer, Computing, Design, Fairchild Semiconductor, IT, News, Strategy, startups , , , , ,

Web 2.0 – Why we got here and whats next

Alexander van Elsas points us to a Marketingfacts post highlighting a brilliant presentation by Rolf Skyberg, the disruptive innovator at eBay.

Skyberg discusses the evolution of the Internet by placing it into a historical context; the result a unique perspective.

At 477 slides you could be inclined to give this a miss.

Don’t.

You’ll fly through this.

And no doubt this will capture attention in the same way that The Machine is Us/ing Us has.

Filed under: 2.0, Business, Computer, Computing, Data, Online, Social Media, Strategy

Mr. and Mrs. Average

See how you compare with the UK’s IT and Business Decision makers in these Silicon.com surveys.

Do you think a business blog can be a good way for companies to communicate with their customers?
View Results

What is the biggest expenses claim you’ve ever made?
View Results

When you are on holiday, how often do you check your work email?
View Results

How long have you been with your current mobile phone provider?
View Results

How do you interact most often with your boss?
View Results

How many emails on average do you get in your inbox per day?
View Results

How would you describe your normal stress level at work?
View Results

Who is in charge of IT risk management within your organisation?
View Results

Would you be happy to go through biometric security checks in airports?
View Results

Have you ever visited a virtual world?
View Results

How much time in the office do you spend using social networking sites each week?
View Results

By 2015, your working week will be…
View Results

How often do you work from home?
View Results

Are you worried about potential health risks associated with using wi-fi?
View Results

Filed under: Blog, Blogging, Business, Computer, Computing, Direct Email, Email, IT, Measurement, Mobile, Research, Social Media, Virtual Worlds, WIFI, blogs, marketing, wi-fi

Aug. 7, 1991: Ladies and Gentlemen, the World Wide Web

Perhaps it is time to pause and think today. This is from Wired:

This day in History……1991: The world wide web becomes publicly available on the internet for the first time.

The web has changed a lot since Tim Berners-Lee posted, on this day in 1991, the first web pages summarising his World Wide Web project, a method of storing knowledge using hypertext documents.

In the months leading up to his post, Berners-Lee had developed everything necessary to make the web a reality, including the first browser and server.

His historic post appeared on the alt.hypertext newsgroup, ending a journey that began back in 1980, when Berners-Lee was at CERN, an international particle physics lab located near Geneva, Switzerland. There, working with collaborator Robert Cailliau, Berners-Lee began the ‘Enquire’ project, the forerunner to what would become the web.

The project, which made hypertext a chief communications component for the first time, was intended to facilitate the sharing of information among researchers across the broader internet.

Today’s web is far more powerful and sophisticated than the research tool developed by Berners-Lee and Cailliau but continues operating on basically the same principles they established a quarter of a century ago.

Tim Berners-Lee at the Office

Tim Berners-Lee, an inventor of the internet, sits outside his office at the Massachusetts Institute of Technology in 2000. Photo: Ed Quinn / Corbis

Filed under: 2.0, Business, Computer, Computing, MIT, Online, Semantic Web, Tim Berners-Lee, Web, Web2.0, web 2.0

New Interactive Campaign for Toshiba.

Toshiba choose Mason Zimbler for their latest notebook campaign across Europe.

Targeting business and consumers across EMEA, this highly integrated campaign includes a flash and CGI-generated microsite with six animated films all shot on green screen and mapped into an animated online world. This enabled the site to work across 18 different languages, throughout Europe, Eastern Europe, Middle-East and Africa. The campaign also includes on and offline ads, brochures, DM and in-store POS.

I think its great! What’s your view?

Toshiba_Mason Zimbler

Filed under: 2.0, Branding, Computer, Computing, Design, Fun, Online, Online Video, Strategy, Web, Web2.0, illustration, marketing, web 2.0, webmasters

ZX Revolution

 

8-bit Z80 processor

16KB or 48KB of RAM memory

16KB of ROM

Eight colours displayed

256*192 resolution

The Spectrum’s reign as the UK’s most popular computer was brief but its legacy and the affection in which it is held remains to this day. Take a step back in time and remember the Spectrum – the UK’s first mass market home computer and 25 years old this month.

Interesting quotes from the BBC article to learn from:

“Everything was cost driven. The design was the face of the machine.

“Form does tend to follow function. We wanted a thin, elegant form.”

“He loved looking for technology ideas and often had an idea and had to wait for the technology to catch up.

“As a consequence, we were constantly pushing the envelope, pioneering manufacturing techniques which had not been done before. All of the technologies in Sinclair products are now implemented all over the world – from the button on your toothbrush to the buttons on a mobile phone.”

Capturing ‘imagination’ is so important for B2B IT software and Services marketers.

For those inclined, here is a nostalgic Spectrum Video

Filed under: Branding, Computer, Design, Ideas and Riffs, Sinclair, Spectrum, Strategy, ZX, ideas, marketing