April 17, 2009 • 3:18 pm 1
Filed under: 2.0, Advertising, Conversational marketing, Social Networking, Twitter, User Generated Content, Web2.0, YouTube, marketing, technology, web 2.0 , Twitter, Volvo, YouTube
July 31, 2008 • 10:14 pm 2
Adam Kmiec is an Interactive Marketer at Colle+McVoy. His presentation on Slideshare about micro interactions is well worth looking at.
Filed under: 2.0, Advertising, Branding, Business, Conversational marketing, Customer service, Design, Facebook, Ideas and Riffs, Media, Social Media, Social Networking, Strategy, Twitter, User Generated Content, WOM, Web, Web2.0, digital, ideas, marketing, technology, trust, web 2.0, word of mouth , 2.0, interactions, interactive, marketing, Media, micro, new, social, Twitter, Web
January 21, 2008 • 8:57 pm 6
I really didn’t know whether to write this. But ho-hum. Here goes….
On his blog Micro Persuasion, Steve Rubel explores technology and its impact on marketing communications. One of his posts The Lazysphere and the Decline of Deep Blogging has really struck a cord with bloggers, journalists and online observers. And me.
The essence of his original post is that the lazysphere is a group of bloggers who, “rather than create new ideas or pen thoughtful essays, simply glom on to the latest news with another “me too” blog post.”
Shortly after his post was made on the 8th January, there were just 10 Google search results.
Today, 13 days later there are 10700.
10700 bloggers, journalists onlookers “regurgitating the story over and over again” at various levels and with varying intellectual input.
Amazing stuff.
It just goes to show how a new phrase, and a new idea can grow exponentially. But, and it’s a big ‘but’, according to Rubel there has to be “value add”.
I’ll leave that up to you to think about. Frankly I am amazed that lazysphere.co.uk and .com remain available at the time of writing, and if I’ve passed the thought onto someone new that is enough for me!
Filed under: 2.0, Blog, Blogging, Buzz, Conversational marketing, Measurement, Social Media, User Generated Content, blogs, ideas, marketing , Blogging, Google, ideas, lazysphere, micro persuasion, steve rubel
August 29, 2007 • 8:40 am 1
Social media has been causing a storm over the last few weeks with many surprising and often contradictory stories.
Social networking worked for Cadbury’s, as the imminent re-launch of the Wispa bar shows, but can it really help brands turn around their fortunes? Can it be true that ads on sites with user generated content have worse conversion rates than sites that don’t? And what do you think of the ads cropping up all over YouTube?
Social media is one topic Madcomments has an opinion on – so why not visit and join in the debate? Covering new brand launches, the latest advertising campaigns and stories that are causing controversy amongst you and your peers, Madcomments is free and easy to use.
The current Social Media debates include:
Has Google cracked it?
So Google have finally found a way to monetize YouTube – overlays. Maybe the new
dawn for advertisers is finally here and the ball is now back in the court of ad
agencies to develop compelling ads that work in this format?
Emperor’s new clothes or holy grail?
According to new research, ads on non-UGC sites have a better conversion rate than
ads on Facebook, Myspace et al. Confused?
Wispa it: a planned campaign?
Is Cadbury’s re-launch of it’s Wispa chocolate a shining example of how social
networking sites can be used to promote positive brand stories or, as Cadbury’s
claim, due to a spontaneous outburst of affection from Facebook members?
Go to www.madcomments.co.uk now and tell me what you think!
Filed under: 2.0, Advertising, Blog, Blogging, Conversational marketing, Social Media, User Generated Content, Viral, WOM, Web2.0, YouTube, blogs, marketing, web 2.0, word of mouth
August 13, 2007 • 8:26 am 3
According to Scoutblogging, successful blogging is not just about being the best writer on the web or even the most prolific. Phew!
Being a successful blogger is about “creating a connection with an audience by providing relevant content, nurturing that relationship with comments and links and keeping the dialogue flowing.” Pretty good advise, and here are their ten tips to get you started.
There is also a great piece today by Brandchannel.com, about Brand (or Corporate) led blogs. As they define quite accurately, a brand blog is not a business blog.
Filed under: B2B, Blog, Blogging, Business, Conversational marketing, Social Media, Strategy, blogs, marketing
August 8, 2007 • 9:17 am 0
It is about time the UK had a decent Social Media conference and now we do. The Social Media for Business conference programme is now online. See which experts will join Yahoo! to guide you through the pitfalls and opportunities of social media.
Don’t miss this opportunity to learn how you can leverage the key ideas from social networking to create buzz around your brand and successfully promote your products and services.
Click here to read the conference programme. This is the conference for you if your business is struggling with questions like these:
Have these questions answered and many more by spending just one day out of the office.
More details here
Filed under: 2.0, Branding, Business, Buzz, Conversational marketing, Events, Experiential, Online, Online Video, Social Media, Strategy, User Generated Content, Virtual Worlds, Web2.0, blogs, marketing, podcast, web 2.0, word of mouth
July 28, 2007 • 10:07 pm 0
How predictable. A big I.T. company is telling it’s employees how to behave online….
IBM has just released ‘employee guidelines‘ for virtual worlds. The seven-page .pdf outlines basic principles governing how employees should represent IBM in the virtual arena.
Rules like these make me feel sad. It seems that the bigger the company, the lower the risk they want to assume. The trouble is, the more stakeholders/shareholders a company has – the bigger the potential risk.
Ok, in this instance it’s IBM, but I might very be writing about Microsoft, Oracle, Xansa, Cap Gemini or any other ‘big’ I.T. company. Market gorillas play it safe. They are protective, defensive and either instinctively behave in this fashion, or ‘learn’ to behave like this.
But the result of strategies like this? You become monotone, dreary, dull and predictable.
Two things that IBM’ers won’t do under this type of governance….
Acting ‘big’ in this way slows you down. And it certainly waters down what you are doing. And that is a very bad thing.
Whoever you work for (Big or small, but particularly if you work for a big company) be brave, tell the truth, be remarkable, break news, be transparent, be pithy, challenge convention, enter debate, admit your wrong, and lobby for what you think is right. And tear up the rule book.
Filed under: 2.0, Blog, Blogging, Conversational marketing, IBM, Online, Second Life, Social Media, Strategy, Virtual Worlds, Web2.0, blogs, ideas, marketing, web 2.0
July 15, 2007 • 9:34 pm 2
I’ve played the role of ‘consumer’ this weekend – as opposed to thinking too much about life, marketing, and consequently dropping my thoughts down in posts.
Saturday was spent at a Children’s Food festival.
And today my family travelled into London to visit Star Wars Celebration Europe. My four year old is 2 1/2 years into his Jedi training.
Anyway still in ‘consumer’ mode, these stories and posts have all captured my interest:
Virtual marketers have second thoughts about Second Life
Wall Street Journal Tries to Re-Write Blogging History
Viva the Time on Site, The Page View is Dead!
LinkedIn Traffic Up, But Is It Enough?
I am hoping to share some interesting news with you this week. So stay tuned.
Filed under: 2.0, Blog, Blogging, Conversational marketing, Measurement, Online, Second Life, Social Media, Strategy, Web, Web2.0, blogs, marketing, web 2.0, webmasters
July 5, 2007 • 9:57 pm 5
If you are a Marketing Director, CMO, Marketing Manager…hell…anyone who is trying to describe the power of branding to a luddite – drive them to this presentation.
If they still don’t ‘get it’, and they are in the power base, you are working in the wrong company and should pack your things up and leave via the nearest exit.
Straight away.
Two Golden Nuggets
1) Trust = Reliability + Delight (T=r+d)
2) There are Five Disciplines of Brand Building
The best presentation I have seen in years.
Filed under: 2.0, Branding, Conversational marketing, Customer service, Ideas and Riffs, Planning, Strategy, ideas, marketing, word of mouth
• 9:23 pm 0
This is simply a great presentation about creating an effective + unique blogging experience.
I particularly like the 4c’s of Blogging….
….and in particular the concept of bloggers aspiring to be ‘Conversation Architects’.
I’ve broken many rules by regurgitating this content. But when the content is THIS good I think it’s worth sharing.
And when your done with that, give this a go….
Filed under: 2.0, Blog, Blogging, Conversational marketing, Design, Fun, Ideas and Riffs, Planning, Social Media, Strategy, Web, Web2.0, blogs, copywriting, ideas, marketing, web 2.0
June 29, 2007 • 4:58 pm 0
In this podcast two guys I don’t know, (David Fish, CEO, IMN & Tom Troja, VP Sales and Marketing, Pajamas Media) explore ways to employ conversational tactics and strategies and make them work for your brand.
Its a great podcast worth listening to.
And is definately describing what I call Strategic Alternative Marketing.
Filed under: 2.0, Blogging, Branding, Buzz, Conversational marketing, Social Media, Strategy, Viral, WOM, Web, Web2.0, blogs, marketing, podcast, web 2.0, word of mouth
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March 14, 2008 • 10:42 pm 0
Please help
Sport Relief
(I should apologise for bringing you here by illicit categorisation and tagging, but I won’t. You might have wasted just 10 seconds. Hopefully you will make the choice to change someone’s world in less than a minute).
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