Column inches - a lesson in logo (re)design

Elegant font & web 2.0 colour palette used in new logo redesign: £14,000.00
Printed Mousemats: £1,000.00
Printed Pens: £500.00
The look on everyone’s face when they see a picture of a man holding his, er, column inches, when the logo is put on its side: Priceless.

So. All publicity is good publicity right? Alas maybe not.

Brand Camp: Creative Types


Earning a living, in appalling rendering conditions

For all the email marketers out there - earning a living in appalling rendering conditions - This is for you.
Hat tip to the author Mathew Patterson.
You may also want to check out, or join the Email Standards Project.

Want to write a book?

Today, there is one less excuse not to. Thanks to Blurb.com.

I just published my own - a photo portfolio - and will report back on the quality in due course.
My initial belief is that it is ideal for photo books, portfolios, business books, wedding books and even a blog book, something that has been in [...]

The 101 most useful websites

Out of millions to choose from, the UK’s Telegraph picks the 101 most useful websites.

Something to remember ’something nice’ with

Here’s a nice little idea.
And here’s the visual cues:

Plenty of scope to copy that in B2B campaigns. And I will. Unashamedly.

Sliderocket - Best in show

Sliderocket presented at Under The Radar in the US yesterday - scooping, wait for it, three gongs….Best in Show, the Judges Choice award, and the Audience Choice award.

Take the Tour.
I think this is one of those ‘Miss it - Miss out’ moments.
You see, SlideRocket is a rich internet application that provides for every part of [...]

Please help

Sport Relief
(I should apologise for bringing you here by illicit categorisation and tagging, but I won’t. You might have wasted just 10 seconds. Hopefully you will make the choice to change someone’s world in less than a minute).

Google your way to being wacky. Or pretentious?

You decide…..

Thanks Laura :-)

A map of the Internet & Web trends

Information Architects have presented their Web Trends Map (2008 beta). This time they have taken almost 300 of the most influential and successful websites and pinned them down to the greater Tokyo-area train map. By the way, I posted about previous versions before, here.

Ok so what is it? In simple terms its [...]

Zag your way to brand differentiation

It’s not new. But I am reading Zag which is all about the notion that radical differentiation is the #1 discipline of high-performance brands (and I really want to shout about it!)
If you have read it. Apologies.
BUT if you haven’t, part 1 of the Zag workshop explains why differentiation is key:

Bonus. New [...]

Crafting Experiences For Younger Consumers

Generation Y is a unique breed of consumers according to analysts at Forrester. And that is why their clients are asking them how they can serve, retain, and build loyalty with this young segment.
But what exactly makes them different from their elders? And how can technology firms (and everyone else for that matter) grab [...]

I’d love the iPhone even if I wasn’t a stealth marketing parody

Like you, I’m bombarded every minute, of every day, with advertising. And having been misled more than a few times in my life, I’m immediately skeptical of any gadget or IT product I see on the back of a magazine or in a WAGs handbag. That’s why I was so surprised by the new [...]

Wall to Wall CSS

The guy who started Best Web Gallery has just shared a list of 50 websites; hand-picked to form the Best of CSS Design 2007.
Nice work.  Plenty of inspiration, as a result of perspiration on there.

Dead Logos

It is not new, but this microsite is a nice commemoration of dead logotypes, and is worth a look.  Some sensibly ditched, others sadly missed.