Category Archives: digital
Social Media Benchmark
What a great infographic from the UK’s CIM (Chartered institute of Marketing). Covering skills, talent, monitoring and listening, data and privacy and future barriers, they’ve published some of the results from the second wave of the Social Media Benchmark. You can also download your own PDF copy here.
Position Vacant: Brand Controller
If you are trying to control your brand, forget it. It’s over. You no longer can. You don’t believe me? If you need convincing how’s this for size? The Top Online Marketing Campaign of the Decade has been awarded to Eepybird.com for Mentos + Diet Coke experiments. And what is amazing is that neither brand were […]
Another Echo Chamber: The real-time web
One of the big things about the web as a platform imho is that it places ‘people’ not ‘corporates’ at the centre. With people come opinions, ideas, thoughts and conversations. And lets face it: People work and move faster than bloated, process based corporates. But there are issues. Whilst the work from venerable web firms […]
Digital Britain: Preliminary Report
On 17 October 2008, Lord Carter, the minister for communications, technology and broadcasting, began work on a report dubbed “Digital Britain”. The idea was to create an action plan that would secure the UK’s place ‘at the head’ of the new media age. There is more about this action plan here and here. Released today, […]
The Media and the shape of things to come
Digital guru Clay Shirky gives Guardian writer Tom Teodorczuk his media forecast for 2009 – taking in the role of newspapers, books and magazines and TV. Some Soundbites Newspapers: “The 500-year-old accident of economics occasioned by the printing press – high upfront cost and filtering happening at the source of publication – is over.” Books […]
Superb internet marketing community & FREE industry reports (no catch!)
I wanted to draw you attention to a FREE resource for those of you who want to benefit from a community of the world’s digital marketing and ecommerce professionals. Econsultancy exists to help its members “sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything […]
HiPPO – Highest Paid Person’s Opinion
What have I been doing? It turns out there is a phrase for it, and it’s been around a while. “HiPPO’s rule the world when it comes to creating customer experiences. And that’s a bad thing. No matter what you think the optimal customer experience should be on the website it is quite likely that […]
10 reasons why online advertising spend will dip in the UK recession
10 reasons why online advertising will dip in the UK recession: There is a very small (but growing) percentage of conscientious people who don’t want to waste the advertiser’s money on a bad PPC click-through. And so, as times get tougher, and because everything is tracked, some statistical trends will show a downward shift. There […]
NMA Podcasts: Top Interactive Agencies 2008
This month sees New Media Page publish its Top 100 Interactive Agencies Guide for 2008. The piece finds the sector “guardedly optimistic” about the future, following a second consecutive year of double digit growth. The NMA team and digital agency heads discuss how prepared the industry is for an economic downturn, and what the future […]
20 free eBooks about social media
Chris Brogan points us at 20 Free eBooks about Social Media (Don’t ignore the extras in the comments)
the little things that matter
Adam Kmiec is an Interactive Marketer at Colle+McVoy. His presentation on Slideshare about micro interactions is well worth looking at.
How to clinch business deals
Get the right biscuits (or if that fails check out the class of 2008: Design Week’s Top 100 Design Consultancies) (or check out PR Weeks Top 40 Technology oriented PR consultancies)
The future of marketing communications….
….or “How to think in a world gone digital.” by Jan Leth, Ogilvy & Mather.
Earning a living, in appalling rendering conditions
For all the email marketers out there – earning a living in appalling rendering conditions – This is for you. Hat tip to the author Mathew Patterson. You may also want to check out, or join the Email Standards Project.
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