Find your brand spam

I had an interesting email exchange with Seth Godin a few days ago - in response to this post.
During this brief exchange Seth wrote, “I hate email.”
It turns out one of my email replies went straight into his spam folder. And he felt awful a couple of days later, because having retrieved the item [...]

Please help

Sport Relief
(I should apologise for bringing you here by illicit categorisation and tagging, but I won’t. You might have wasted just 10 seconds. Hopefully you will make the choice to change someone’s world in less than a minute).

Learning from the B2C sector

There is plenty of discussion out there about B2B and B2C marketing, and whether there is a difference in the disciplines. On the one hand business to business marketing is just marketing to consumers who happen to have a corporation to pay for what they buy. And yet there is a perspective that [...]

A brief history of spam

“Damn Spam”, The losing war on junk e-mail, by Michael Spector of The New Yorker

A Potted History of B2B High-Tech Marketing

A while ago, brands were communicated simply by ‘campaigns’. Blast a message out a gazillion times and the message would hopefully ’stick’, and hey presto…..more sales. A consistent monologue was established. In this era, messages and media were key. Communication was the order of the day. But times [...]

Three letter acronyms (TLAs)

I got an invite to a webinar today.  I get a lot of these.  Tech vendors LOVE their webinars.
I’ve read the title of the invite twice.  Twice.  Slooooooowly.
“TWO WORLDS COLLIDE:  Combining PPM and ALM, from the PMO Perspective” *

Now I’ve worked in technology marketing all my working life.  I get technology.
But the use of two, [...]

DM of the Month

I got a letter today.
A very bad letter. And not simply one of those red ones when you’ve not paid a bill of some kind.
It was sent second class, which suggests to me that the sender was semi cost-conscious. Why would you ‘waste’ money on DM right?
Anyway, any thought I had that the [...]

The Debate: “Has digital media usurped traditional B2B channels”

B2B Marketing, in partnership with Mardev, will be hosting its 6th event, as part of the B2B Marketing Great Debate series on September the 18th -  “Has Digital media usurped traditional B2B channels.”
Be part of the new media debate and get inspired insight into current thinking behind the new integrated mix; and then network with [...]

FREE Event: Online Marketing 2007

Online Marketing 2007, (26-27 June) brought to you by NMA and Marketing Week, is one of the only UK events to bring together experts and suppliers covering every element of online marketing all under one roof, over two days. It’s now in its third year and the show promises it’s bigger and better than [...]

80% of 1990s Usability Study still holds true

As Web usability testing enters its 14th year, it’s worth asking how early results have held up to recent user research.
10 years ago, Jakob Nielsen wrote an article on the changes in Web usability from 1994 to 1997. A few of his original findings were no longer valid a mere 3 years [...]

The Science of Email Marketing Creativity

There is no denying that marketers are continually pushing the creative envelope when developing campaigns that are both meaningful and influential to their target audiences. Email marketers, however, need to be even savvier. A superb creative is not enough to guarantee success in a medium where the audience is [...]

Adobe increases visual appeal

Recently I discussed visual appeal, and how B2B marketers can take a lot from their B2C counterparts.
I showcased Dynamic Imaging and the impact it can have on your online catalogues, website, emails, eVideos etc.
To close the loop on this, Scene 7 (from whom I borrowed the original screen shots) have just reached a definitive agreement [...]

9 things I learned about the world according to anonymous stock photo models

This (by Maddox) is hilarious.  No surprise B2B technology companies are the culprits.
9 things I learned about the world according to anonymous stock photo models
I long for high technology companies to ditch the use of multi-cultural boardroom handshakes in their corporate communications. But until such time……have a good laugh at their expense.

Gone in 90 seconds

“Research reveals all human beings make a subconscious judgement about a person, environment , or item within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on colour alone“, according to research from Colour Communication.
Decent Colour guide here.

Visual appeal

B2B marketers can take a lot from their B2C counterparts.
I am not saying that B2C’ers are ahead of the game, but I do often think some of the tricks that B2C’ers are using to drive demand for their products and services are astute and well thought out. Many are technology driven, and one such [...]