Please help

Posted on March 14, 2008 by Chris Hoskin

Sport Relief
(I should apologise for bringing you here by illicit categorisation and tagging, but I won’t. You might have wasted just 10 seconds. Hopefully you will make the choice to change someone’s world in less than a minute).

Filed under: 2.0, ACL, Adobe, Advertising, Affiliate Marketing, Analyst, Analytics, Apple, Awards, BBC, Blog, Blogging, Blogroll, Books, Branding, Business, Buzz, CBS, CIM, CRM, Charity, Colour, Computer, Computing, Conversational marketing, Conversion, Cool, Corbis, Customer service, Data, Deloitte, Design, Direct Email, Direct Mail, EMI, Email, Entertainment, Entrepreneur, Events, Experiential, Facebook, Fairchild Semiconductor, Forrester, Fun, Gartner, Google, IBM, IODA, IT, IT Planning, Ideas and Riffs, Illusion, Imagery, Influence, Infrared, Job, Keywords, Knee, MIT, Mac, Measurement, Media, Microsoft, Mobile, Music, News, Online, Online Video, Open Social, PC, PR, Planning, Power 150, Printing, Public Relations, Punchstock, Quotes, RSS, Religion, Remarkable, Research, SEO, SEO / SEM, SPARQL, SQL, Salmon, Scene7, Search, Search Engine Optimisation, Second Chance Tuesday, Second Life, Semantic Web, Sinclair, Social Graphs, Social Media, Social Networking, Software, Sony BMG, Spam, Spectrum, Strategy, Surgery, Survival, TV, Tattoo, The Orchard, Tim Berners-Lee, Twitter, Usability, User Generated Content, Viral, Viral Coefficient, Virtual Worlds, WIFI, WIKI, WOM, Warner Music Group, Web, Web2.0, White Paper, Wired.com, Wordpress, Xerox, Xuuk, Yahoo!, YouTube, ZX, blogs, bob, copywriting, digital, dotcoms, garfield, iStock, ideas, illustration, last.fm, marketing, ogilvy, permission, photography, podcast, sport, startups, stock photography, technology, trust, venture capital, verge, web 2.0, webmasters, wi-fi, word of mouth | Tagged: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | No Comments »

Social Media for Business

Posted on August 8, 2007 by Chris Hoskin

It is about time the UK had a decent Social Media conference and now we do. The Social Media for Business conference programme is now online. See which experts will join Yahoo! to guide you through the pitfalls and opportunities of social media.
Don’t miss this opportunity to learn how you can [...]

Filed under: 2.0, Branding, Business, Buzz, Conversational marketing, Events, Experiential, Online, Online Video, Social Media, Strategy, User Generated Content, Virtual Worlds, Web2.0, blogs, marketing, podcast, web 2.0, word of mouth | No Comments »

A Potted History of B2B High-Tech Marketing

Posted on July 22, 2007 by Chris Hoskin

A while ago, brands were communicated simply by ‘campaigns’. Blast a message out a gazillion times and the message would hopefully ’stick’, and hey presto…..more sales. A consistent monologue was established. In this era, messages and media were key. Communication was the order of the day. But times [...]

Filed under: 2.0, Advertising, Affiliate Marketing, B2B, Blog, Blogging, Branding, Buzz, CRM, Customer service, Direct Email, Direct Mail, Experiential, Ideas and Riffs, Measurement, Planning, Strategy, Viral, blogs, ideas, marketing, word of mouth | No Comments »

The Debate: “Has digital media usurped traditional B2B channels”

Posted on June 29, 2007 by Chris Hoskin

B2B Marketing, in partnership with Mardev, will be hosting its 6th event, as part of the B2B Marketing Great Debate series on September the 18th -  “Has Digital media usurped traditional B2B channels.”
Be part of the new media debate and get inspired insight into current thinking behind the new integrated mix; and then network with [...]

Filed under: 2.0, Advertising, B2B, Blog, Blogging, Buzz, Direct Email, Direct Mail, Email, Events, Experiential, Ideas and Riffs, Measurement, Online, Planning, SEO, SEO / SEM, Search, Search Engine Optimisation, Social Media, Strategy, Viral, Web, Web2.0, ideas, marketing, web 2.0, webmasters, word of mouth | No Comments »

Big Seminar Live - the (Free) Internet Marketing Seminar Podcast

Posted on June 28, 2007 by Chris Hoskin

Big Seminar Live - the (Free) Internet Marketing Seminar Podcast
Joel Comm (of My Contact Station) chats with Armand Morin about the “opportunity raining down” in the Internet right now. The dialogue runs from Yahoo Games to the power of Blogs and Blogging, and the REAL value of attending live events. The is a [...]

Filed under: 2.0, Affiliate Marketing, Blog, Blogging, Branding, Buzz, Events, Experiential, Fun, Online, Social Media, Strategy, Web, Web2.0, blogs, marketing, podcast, web 2.0, word of mouth | No Comments »

Join a private business network for Viral and Buzz pros

Posted on June 20, 2007 by Chris Hoskin

The Viral & Buzz Marketing Association have just launched a private business network.
It already boasts representatives from Addictive TV, Advergamer, Ammo Marketing, Anomally, B&O, Bauer-Berens-Belocassi, Boldmouth, Brewtopia, Buzz Paradise, Campfire, Comment UK, CP+B, DMC, Favela Fabric, FogHound, Frank PR, HotHouse, HP, Ice Media, Idiro Technologies, Inbox Digital, i-to-i research, Launch Group, Market Sentinel, Naked, Pod [...]

Filed under: 2.0, Buzz, Events, Experiential, Planning, Viral, ideas, marketing, trust, word of mouth | No Comments »

FREE Event: Online Marketing 2007

Posted on June 20, 2007 by Chris Hoskin

Online Marketing 2007, (26-27 June) brought to you by NMA and Marketing Week, is one of the only UK events to bring together experts and suppliers covering every element of online marketing all under one roof, over two days. It’s now in its third year and the show promises it’s bigger and better than [...]

Filed under: 2.0, Advertising, Affiliate Marketing, Analytics, Blog, Blogging, Branding, Buzz, Customer service, Design, Direct Email, Direct Mail, Email, Experiential, Fun, Measurement, Online, Online Video, PR, Planning, Public Relations, SEO, SEO / SEM, Search, Search Engine Optimisation, Social Media, Software, Strategy, Usability, Viral, Web, Web2.0, ideas, marketing, web 2.0, webmasters, word of mouth | 2 Comments »

RSS and WIKIs in Plain English

Posted on June 4, 2007 by Chris Hoskin

Here are two great videos describing RSS and WIKIs in plain English.
Struggling to get your CEO or MD to get to grips with RSS or WIKIs? Send them the videos. If they still don’t get it, they never will. And your most likely in the wrong job.
Thanks to Rob De Lorenzo [...]

Filed under: 2.0, Buzz, Experiential, Fun, Ideas and Riffs, PR, Public Relations, RSS, Social Media, Strategy, Viral, WIKI, Web, Web2.0, ideas, marketing, web 2.0 | No Comments »

Anamorphic illusion

Posted on April 11, 2007 by Chris Hoskin

Interesting live artwork found at Cardiff Bay barrage.

A photo set can be found here

Filed under: Advertising, Buzz, Design, Experiential, Fun, Ideas and Riffs, Illusion, Social Media, Viral, illustration, marketing, word of mouth | 2 Comments »

The conversation economy

Posted on April 9, 2007 by Chris Hoskin

What a great diagram.
The conversation behind it is here.

Filed under: 2.0, B2B, Buzz, Experiential, Ideas and Riffs, Measurement, Online, Social Media, Strategy, Viral, Web, Web2.0, marketing, web 2.0 | No Comments »

252 Paintings

Posted on April 3, 2007 by Chris Hoskin

Readers of this blog will remember that I acquired a painting from the ‘One Thousand Paintings‘ collection by Sala, a young artist living in Zürich, Switzerland.
I bought the painting, not as an investment (although I won’t lie and pretend it didn’t cross my mind) but because I fell in love with the idea behind the [...]

Filed under: Buzz, Design, Experiential, Ideas and Riffs, Online, Strategy, Web, marketing | 2 Comments »

Emerging Media in B2B: “The times, they are a-changin.”

Posted on March 23, 2007 by Chris Hoskin

Jeff Ramminger is executive vice president of KnowledgeStorm, an Atlanta-based company that helps B2B technology vendors reach technology buyers through online lead-generation and brand-awareness programs, including online content distribution of white papers and product and service information, targeted e-newsletters, webcasts, and online advertising.
His perspectives are always worth reading - and in this piece for Brandchanne.com [...]

Filed under: 2.0, Advertising, B2B, Buzz, Experiential, Ideas and Riffs, Online, PR, Public Relations, SEO, SEO / SEM, Search Engine Optimisation, Social Media, Strategy, Viral, Web, Web2.0, marketing, web 2.0, webmasters | No Comments »

Is the Long Tail wagging the dog?

Posted on March 13, 2007 by Chris Hoskin

Johnson King has produced a white paper covering the changing media landscape and the rise of social media.
The white paper is written by Ken Young, a journalist with 20 years experience in the technology industry. Ken has edited prominent technology publications as well as writing for The Financial Times, The Guardian and numerous [...]

Filed under: 2.0, Advertising, Experiential, Ideas and Riffs, Online, PR, Public Relations, Social Media, Strategy, Viral, Web, marketing, web 2.0 | No Comments »

Drawball

Posted on February 26, 2007 by Chris Hoskin

Tomorrowsplayground points us to Drawball
This is so visual and classically viral. Show off your skills on the enormous circle of potential art.
The challenge for all you B2B IT marketers out there is to be equally visual and viral in your marketing efforts. Not difficult. But never easy!

Filed under: Experiential, Ideas and Riffs, Social Media, Viral, marketing | No Comments »

Paul Marsden Interview

Posted on February 23, 2007 by Chris Hoskin

The VBMA has an exclusive interview with the opinion leader Paul Marsden - a marketing research and product seeding trials expert who has a PhD in social contagion.
Paul discusses the science of influencer marketing and makes practical recommendations on how to seed, what to seed and to whom in order to ignite consumer conversations. He [...]

Filed under: Buzz, Experiential, Ideas and Riffs, Strategy, Viral, WOM, marketing | No Comments »

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