Category Archives: Facebook
Unfriend Everyone
The right approach is ‘Content Curation’. For me, that’s the Holy Grail.
Google looks to measure ‘influence’ and the ‘influencers’
Dirk van Graver at “Record | Preserve | Share” has commented on a business week article that asks us to imagine one number that sums up how influential we are. It is a subject I discussed some time ago, when I was craving a golden ratio in relation to social networking. Back then I said; […]
the little things that matter
Adam Kmiec is an Interactive Marketer at Colle+McVoy. His presentation on Slideshare about micro interactions is well worth looking at.
Social Networks and a Golden Ratio
It’s bugged me for a while, and low and behold Seth Godin sums it up again. First. And that’s two posts in a row from me, with a Godin influence! Damn it that guy is good. Anyway, Seth says “One of the mantras of networking (and the many social networking sites that people are flocking […]
Why next year will be make or break for traditional media
I’ve never copied anything into my blog verbatim so I really want to reference the source on this one……so for the absence of doubt what follows is taken entirely from The Business, and was authored by David Crow (Not me). It is a great piece, and I think you should read it. ——————————————————————————— It is […]
Facebook’s crime (and PR nightmare)
Facebook is having a public relations nightmare, and it is great spectator sport for the neutral! But just how is this going to pan out? Just a few weeks ago Zuckerberg said, “Facebook Ads represent a completely new way of advertising online.“ He also said that historically (advertising) media has been “pushed out to people” […]
Taking the shine off Viral
There was an interesting post earlier this week on Tech Crunch concerning The Secret Strategies Behind Many “Viral” Videos – as defined by a real expert in the industry. I have to say I am a tad disappointed with the approach that the author outlines in relation to getting onto the “Most Viewed” page. Here […]
CMR – Customer Managed Relationships
I wrote about Customer Managed Relationships (CMR) here back in July. The debate still goes on here and here. I find it interesting that web 2.0 technologies are very aligned to this ethos, and that in the context of B2B, web 2.0 may help organisations better understand their customers – and at least partially ‘deal […]
Social Graphs 101
Loads of people will be talking about Social Graphs in the not too distant future. Especially marketers. And especially marketers at high technology firms. Got a Linkedin profile, but can’t be bothered ‘starting again’ or ‘replicating’ your personal network on Facebook, or Myspace or Hi5 – or visa versa? Worried about inaccuracy about data about […]
Advertising’s evolution….
IBM Global Business Services in its new report, The End of Advertising as We Know It (report PDF, summary PDF) forecasts greater disruption for the advertising industry in the next five years than has occurred over the previous 50. Whilst I find this type of sweeping statement a tad nauseating (agreed: it is not as […]
Advertisers drop Facebook like a lead balloon
***UPDATE 05/08/07*** In total six major firms withdrew advertisements from the networking website Facebook, after they appeared against the British National Party page. First Direct, Vodafone, Virgin Media, the AA, Halifax and the Prudential all pulled their ads. Virgin said it had to “protect its brand”. UK advertisers were dropping off Facebook like flies today. […]
Please help
Sport Relief (I should apologise for bringing you here by illicit categorisation and tagging, but I won’t. You might have wasted just 10 seconds. Hopefully you will make the choice to change someone’s world in less than a minute).