The future of marketing communications….

….or “How to think in a world gone digital.” by Jan Leth, Ogilvy & Mather.

Innovation: Indexed

Jessica Hagy has an awesome site. It’s a little project, “that lets her make fun of some things and sense of others.”
This grabbed my attention, and there is plenty more like it.

Great stuff.

Definitions of marketing

There is a lot of debate and commentary about Seth Godin’s recent post about a definition of ‘marketing’.
The Chartered Institute of Marketing (CIM) would have you think the definition is this. Ouch.
Is Seth’s definition any better? Does its brevity raise more questions than it actually answers? Do the four words focus the [...]

A story about unfair advantage

I read a great story recently - and whilst it has nothing to do with b2b marketing I like it so much I thought I’d share it anyway. What it teaches you I don’t know, but let me know.
The story stems from a discussion Martina Hingis was having with journalists after a game she [...]

The race, the elephant and Jennifer

The internet is like an elephant. It never forgets.
As long as there is a server, a web page with a story about you, plus money in the meter, you are going to be read about. For days, weeks, years, possibly decades. Great news.
Possibly.
Which is why I feel for Jennifer.
Nobody wants to be [...]

I think you should watch ‘we think’

Find your brand spam

I had an interesting email exchange with Seth Godin a few days ago - in response to this post.
During this brief exchange Seth wrote, “I hate email.”
It turns out one of my email replies went straight into his spam folder. And he felt awful a couple of days later, because having retrieved the item [...]

Great ideas

Great Ideas need landing gear as well as wings. C.D. Jackson

Something to remember ’something nice’ with

Here’s a nice little idea.
And here’s the visual cues:

Plenty of scope to copy that in B2B campaigns. And I will. Unashamedly.

Out of Office

In an era of ‘On Demand’ service and the continued blurring between ‘work’ and ‘play’, is it wrong to put up an Out of Office notice on your email these days?
I am beginning to think most people display far too old fashioned notices - and hide behind them.
I am out of the office from x [...]

Résumé (or CV for us Brits)

I really like Seth Godin. Who wouldn’t in a role like mine? But today he got it wrong.
He said;
If you’re remarkable, amazing or just plain spectacular, you probably shouldn’t have a résumé at all.
I agree that jobs don’t get filled by people emailing in résumés, especially jobs in start-ups, or remarkable organisations. [...]

What does it feel like to be 2 yrs old?

This blog is two years old today.  On 16th March 2006 I decided I wanted to blog, and on 20th March 2006 I made my first post ever.
That’s just 730 days, or 17,520 hours ago.
And yet I feel I have achieved so much, and learnt so much.  For instance in that time the blog has [...]

Please help

Sport Relief
(I should apologise for bringing you here by illicit categorisation and tagging, but I won’t. You might have wasted just 10 seconds. Hopefully you will make the choice to change someone’s world in less than a minute).

‘Grown up’ social networking

There is a good piece in silicon.com today about LinkedIn, and how their CEO believes that it is very different to Facebook and the other social networking sites.
I agree, and somewhat bizarrely disagree completely.
I’m very much in tune with LinkedIn’s CEO and his thinking about LinkedIn’s role and ‘reason for being’. In fact I [...]

What’s your favorite question?

Those who ask “why” are typically more holistic or whole-brained thinkers.
Those who ask “how” are typically more box thinkers.
And those who ask “why not” are typically the challenging thinkers.
And yet all types, of course, are equally valuable and equally required for innovation!
Great .pdf manifesto by Corinne Miller the Founder & Principal Consultant [...]