Category Archives: ideas
Always say ‘Thank You’. Even if you can’t say it in person, there’s not many things more powerful than a somewhat unexpected & well-crafted ‘thank you’ that’s delivered in style. like this. This ‘Thank You’ appears on the Silver Seas Album, Chateau Revenge btw.
IBMs take on the Semantic Web, or what it calls a Smarter Planet are beautifully captured in their video entitled ‘the internet of things.’ I really like it. As people and technology blend and converge (whilst I feel odd saying it) I really believe that humankind can begin to realise their potential, in a plethora […]
A nice presentation created by Matt Dickman, and posted on his slideshare page.
Here is an updated look at What’s Next In Marketing and Advertising based on the presentation by the same title that Paul Isakson gave last year at Marketing 2.0. The greatest takeaway from this outstanding presentation (outstanding in so many ways:- message, typeface, imagery) from my perspective is, “It’s not what you say that matters, […]
The Royal Mail (the national postal service of the United Kingdom) has to be part privatised by 2010, and in the run up to this date there is no doubt in my mind that the company is trying to raise its game. (Royal Mail Holdings plc owns Royal Mail Group Limited, which in turns operates […]
The 100 Best Business Books of All Time has been on sale for over three weeks now. I haven’t read it yet (or bought a copy) but it sounds very good. The 100 books covered covered are listed here.
Futurelab is a marketing strategy consultancy with a focus on customer-centricity and innovation. They help: Marketers to generate the highest possible return on their investments. Innovators to create meaning for the customer and the bottom line CEO’s to connect their strategy to what customers really want. Now I have never worked with Futurelab, nor can […]
One of the big things about the web as a platform imho is that it places ‘people’ not ‘corporates’ at the centre. With people come opinions, ideas, thoughts and conversations. And lets face it: People work and move faster than bloated, process based corporates. But there are issues. Whilst the work from venerable web firms […]
In a rare UK presentation Seth Godin will present on how marketers must go beyond attracting eyeballs to tightening the interconnection and deepening commitment with their clients and staff alike. You can read more about it here and buy tickets here. In addition to his presentation, as usual Seth will lead a dynamic Q and […]
You’ve probably heard it a thousand times. “You’re call may be recorded and used for training purposes.” I no longer believe it when I hear it. And if I don’t believe it, I’d expect many others don’t either. By all means record calls, make improvements: call centre representatives are a very important bridge to a […]
A fine piece of visualisation here. Jessica’s blog is one I read everyday.
Nicholas Carr states that; Technorati has identified 133 million blogs since it started indexing them in 2002. But at least 94 percent of them have gone dormant, the company reports in its most recent “state of the blogosphere” study. Only 7.4 million blogs had any postings in the last 120 days, and only 1.5 million […]
10 reasons why online advertising will dip in the UK recession: There is a very small (but growing) percentage of conscientious people who don’t want to waste the advertiser’s money on a bad PPC click-through. And so, as times get tougher, and because everything is tracked, some statistical trends will show a downward shift. There […]
I like Apple’s marketing. It’s great. (Do I still have your attention? Bear with me on this) But their runaway success has a down side (not for Apple). The (very) big downside is the Powerpoint slide that looks a bit like this: You’ve seen it before right? Wrong. I knocked this out 30 seconds ago. […]