Raw Stylus – A blog by Chris Hoskin

Perspectives on marketing in the technology sector

Eastenders title sequence gets ‘Google Earthed’

Link

“With everyone now so familiar with Google Earth, it struck me that the style of the map image, as well as the content, was a little out of date. I didn’t like how the ‘EastEnders’ title scrolled up, it’s always looked odd to me. It wasn’t until this year that we actually got around to doing anything about it.”  Executive Producer Diederick Santer

Filed under: Fun, Google, TV, illustration

Visualisation at its finest

A fine piece of visualisation here.   Jessica’s blog is one I read everyday.

Filed under: Imagery, ideas, illustration , ,

Beautiful Word Clouds

I like tag clouds and have just found Wordle – a playful service for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text.

It’s not a development of rocket science proportions – but what I like about it, is the ability to tweak your clouds with different fonts, layouts, and color schemes.  I think that this might be very useful for the promotion of online collaterals – as an additional tool for online précis.

Here is a word cloud derived from a piece of collateral written for Salmon (where I work)

Word Cloud

Word Cloud

Incidently the images you can create with Wordle are yours to use however you like. You can print them out, or save them to the Wordle gallery to share with your friends.

Filed under: 2.0, Data, Imagery, Salmon, User Generated Content, Web2.0, ideas, illustration, marketing, web 2.0 , , ,

Where are you on the stairway to heaven?

David Armano’s excellent diagram of the ladder up to Brand Heaven and the ladder down to Brand Hell. 

Davidarmano_brand_heaven_hell_2

Filed under: Branding, Business, Strategy, ideas, illustration, marketing, trust , , , , , ,

Innovation: Indexed

Jessica Hagy has an awesome site. It’s a little project, “that lets her make fun of some things and sense of others.”

This grabbed my attention, and there is plenty more like it.

What\'s that you\'ve found?

Great stuff.

Filed under: Fun, Strategy, ideas, illustration, marketing , , , , ,

Brand Camp: Creative Types

Creative Types

Filed under: Design, illustration, marketing , , , ,

Sliderocket – Best in show

Sliderocket presented at Under The Radar in the US yesterday – scooping, wait for it, three gongs….Best in Show, the Judges Choice award, and the Audience Choice award.

Sliderocket

Take the Tour.

I think this is one of those ‘Miss it – Miss out’ moments.

You see, SlideRocket is a rich internet application that provides for every part of the presentation lifecycle. It integrates authoring, asset management, delivery and analytics tools into a single hosted environment that allows you to quickly create stunning presentations, intelligently manage your assets, securely share your slides, and measure the results.

SlideRocket differentiates itself from other presentation products by being Web-based, feature-rich, easy-to-use, secure, and complete. SlideRocket is also unique in that it includes a community marketplace where content and services can be shared and transacted.

SlideRocket is the first online productivity application that embraces business level features such as collaboration, robust security, dynamic data binding and business integration with applications like Salesforce.com. SlideRocket also embraces the best of the Internet with features like asset tagging, web content mashups, embedded data services and seamless rich media support.

Very cool.

Filed under: 2.0, Awards, Business, Cool, Design, Media, digital, illustration, marketing, technology , , , , ,

Please help

Sport Relief

(I should apologise for bringing you here by illicit categorisation and tagging, but I won’t. You might have wasted just 10 seconds. Hopefully you will make the choice to change someone’s world in less than a minute).

Filed under: 2.0, ACL, Adobe, Advertising, Affiliate Marketing, Analyst, Analytics, Apple, Awards, BBC, Blog, Blogging, Blogroll, Books, Branding, Business, Buzz, CBS, CIM, CRM, Charity, Colour, Computer, Computing, Conversational marketing, Conversion, Cool, Corbis, Customer service, Data, Deloitte, Design, Direct Email, Direct Mail, EMI, Email, Entertainment, Entrepreneur, Events, Experiential, Facebook, Fairchild Semiconductor, Forrester, Fun, Gartner, Google, IBM, IODA, IT, IT Planning, Ideas and Riffs, Illusion, Imagery, Influence, Infrared, Job, Keywords, Knee, MIT, Mac, Measurement, Media, Microsoft, Mobile, Music, News, Online, Online Video, Open Social, PC, PR, Planning, Power 150, Printing, Public Relations, Punchstock, Quotes, RSS, Religion, Remarkable, Research, SEO, SEO / SEM, SPARQL, SQL, Salmon, Scene7, Search, Search Engine Optimisation, Second Chance Tuesday, Second Life, Semantic Web, Sinclair, Social Graphs, Social Media, Social Networking, Software, Sony BMG, Spam, Spectrum, Strategy, Surgery, Survival, TV, Tattoo, The Orchard, Tim Berners-Lee, Twitter, Usability, User Generated Content, Viral, Viral Coefficient, Virtual Worlds, WIFI, WIKI, WOM, Warner Music Group, Web, Web2.0, White Paper, Wired.com, Wordpress, Xerox, Xuuk, Yahoo!, YouTube, ZX, blogs, bob, copywriting, digital, dotcoms, garfield, iStock, ideas, illustration, last.fm, marketing, ogilvy, permission, photography, podcast, sport, startups, stock photography, technology, trust, venture capital, verge, web 2.0, webmasters, wi-fi, word of mouth , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Twitter on paper

I have mentioned Lee and Sachi LeFever’s WIKI and RSS video’s before.

Their series of short explanatory videos (The Common Craft Show) fight complexity – with simple videos in plain language. They call their format “paperworks”. I think they are simply great.

Their latest video is all about Twitter – and again is worth watching.

Use Twitter?  Follow me here.  Be warned I am new to this!

Filed under: 2.0, Computing, Media, Online Video, Social Media, Social Networking, Twitter, User Generated Content, Web2.0, YouTube, illustration, marketing, technology, web 2.0 , , , , , ,

A map of the Internet & Web trends

Information Architects have presented their Web Trends Map (2008 beta). This time they have taken almost 300 of the most influential and successful websites and pinned them down to the greater Tokyo-area train map. By the way, I posted about previous versions before, here.

Web Trends 2008

Ok so what is it? In simple terms its 300 of the most successful websites on the web, ordered by category, proximity, success, popularity and perspective. All the real detail, irony and laughs are captured here. Absolutely wonderful.

I could spend days looking at this. And I will when they get it down to 1024 x 768!

Filed under: 2.0, Branding, Business, Buzz, Cool, Design, Google, Media, Web, Web2.0, illustration, technology, web 2.0 , , , , , , , , , , , , ,

Viral marketing doesn’t work

Viral marketing doesn’t work

Filed under: Business, Cool, Fun, Media, Viral, ideas, illustration, marketing , , ,

Wall to Wall CSS

The guy who started Best Web Gallery has just shared a list of 50 websites; hand-picked to form the Best of CSS Design 2007.

Nice work.  Plenty of inspiration, as a result of perspiration on there.

Filed under: Design, illustration, marketing , , , ,

What a Dilbert

Dilbert

Filed under: Fun, Imagery, illustration, marketing, trust , , , , ,

Predict the appreciation of a color-combination

Igor Asselbergs (who writes at http://www.livelygrey.com) has written a super guest post at COLOURLovers.

In it he highlights Aemelius Müller, professor at the academy of Winterthur, Switzerland, who devised a formula to predict the appreciation of a color-combination. Or put another way: “Müller was able to predict which combination of colors most people would probably like.”

Here is a preview taken from the article:

The Muller Formula

The Muller Formula - Taken from a post at COLOURLovers

Read on to see how to better predict ‘common taste’. The COLOURLovers blog homepage is here, and gets a hearty recommendation from me.

Filed under: Colour, Ideas and Riffs, Strategy, ideas, illustration