Raw Stylus – A blog by Chris Hoskin

Perspectives on marketing in the technology sector

Visualisation at its finest

A fine piece of visualisation here.   Jessica’s blog is one I read everyday.

Filed under: Imagery, ideas, illustration , ,

Beautiful Word Clouds

I like tag clouds and have just found Wordle – a playful service for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text.

It’s not a development of rocket science proportions – but what I like about it, is the ability to tweak your clouds with different fonts, layouts, and color schemes.  I think that this might be very useful for the promotion of online collaterals – as an additional tool for online précis.

Here is a word cloud derived from a piece of collateral written for Salmon (where I work)

Word Cloud

Word Cloud

Incidently the images you can create with Wordle are yours to use however you like. You can print them out, or save them to the Wordle gallery to share with your friends.

Filed under: 2.0, Data, Imagery, Salmon, User Generated Content, Web2.0, ideas, illustration, marketing, web 2.0 , , ,

Please help

Sport Relief

(I should apologise for bringing you here by illicit categorisation and tagging, but I won’t. You might have wasted just 10 seconds. Hopefully you will make the choice to change someone’s world in less than a minute).

Filed under: 2.0, ACL, Adobe, Advertising, Affiliate Marketing, Analyst, Analytics, Apple, Awards, BBC, Blog, Blogging, Blogroll, Books, Branding, Business, Buzz, CBS, CIM, CRM, Charity, Colour, Computer, Computing, Conversational marketing, Conversion, Cool, Corbis, Customer service, Data, Deloitte, Design, Direct Email, Direct Mail, EMI, Email, Entertainment, Entrepreneur, Events, Experiential, Facebook, Fairchild Semiconductor, Forrester, Fun, Gartner, Google, IBM, IODA, IT, IT Planning, Ideas and Riffs, Illusion, Imagery, Influence, Infrared, Job, Keywords, Knee, MIT, Mac, Measurement, Media, Microsoft, Mobile, Music, News, Online, Online Video, Open Social, PC, PR, Planning, Power 150, Printing, Public Relations, Punchstock, Quotes, RSS, Religion, Remarkable, Research, SEO, SEO / SEM, SPARQL, SQL, Salmon, Scene7, Search, Search Engine Optimisation, Second Chance Tuesday, Second Life, Semantic Web, Sinclair, Social Graphs, Social Media, Social Networking, Software, Sony BMG, Spam, Spectrum, Strategy, Surgery, Survival, TV, Tattoo, The Orchard, Tim Berners-Lee, Twitter, Usability, User Generated Content, Viral, Viral Coefficient, Virtual Worlds, WIFI, WIKI, WOM, Warner Music Group, Web, Web2.0, White Paper, Wired.com, Wordpress, Xerox, Xuuk, Yahoo!, YouTube, ZX, blogs, bob, copywriting, digital, dotcoms, garfield, iStock, ideas, illustration, last.fm, marketing, ogilvy, permission, photography, podcast, sport, startups, stock photography, technology, trust, venture capital, verge, web 2.0, webmasters, wi-fi, word of mouth , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Tell a (Life’s) story with photos

I really like Photojojo. They sent me an enewsletter today and the contents were startling, and instantly share-able. Quite rightly Photojojo reminded me that the great thing about photography is that it can preserve moments that are never repeated.

Lifephotostory-feature.gif

Like Jack Radcliffe’s photo series that chronicles his daughter’s life in 30-odd photographs from childhood through adulthood – his candid black and white shots are simply great.

And in turn Diego Golberg’s Family Portrait Project serves as a reminder that people change faster than you realise.

I do think b2b marketers under use (great) photography. What a mistake we are making.

Filed under: Business, Ideas and Riffs, Imagery, Media, ideas, marketing, photography , , , ,

What a Dilbert

Dilbert

Filed under: Fun, Imagery, illustration, marketing, trust , , , , ,

A new and brilliant photo editing technique

The first time I saw seam carving in action, I thought it was an optical illusion. It isn’t. Back 1 month ago it was a proof of concept. Now you can finally use seam carving on your own images!

First, a quick summary of the technique: Typically, when you resize a photo, you
just make everything in it smaller. Simple, right? Well seam carving is like a
smarter version of resizing. Your computer analyzes the photo and figures out what’s
important and what isn’t, then it eliminates the less important areas first as you
shrink the image.

That means you can resize a photo to be half as wide without shrinking everyone in
it, or even make a photo wider without making it look stretched. You can even pick
areas you definitely want to leave alone, or areas you definitely want to lose,
making it a super easy way to remove an ex or a stranger from a otherwise lovely
photo.

Well, enough already. You really need to give it a try for yourself.

Rsizr Free seam-carving image resizing on the web

A demonstration video

Filed under: Advertising, Colour, Cool, Design, Imagery, iStock, ideas, marketing, stock photography , , , , ,