Raw Stylus – A blog by Chris Hoskin

Perspectives on marketing in the technology sector

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Sport Relief

(I should apologise for bringing you here by illicit categorisation and tagging, but I won’t. You might have wasted just 10 seconds. Hopefully you will make the choice to change someone’s world in less than a minute).

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Second Chance Tuesday – Learn from Last.fm

This afternoon I was invited to join Second Chance Tuesday for a rare opportunity to hear first hand, the inspiring story of how three swashbuckling entrepreneurs developed their ground-breaking social music experience, raised angel and venture capital from some of Europe’s most respected investors, guided their user growth to over 20 million active users in 240 countries, and sold to CBS as one of the biggest European Web 2.0 exits to date.

Sound interesting to you? Go register

The BBC’s technology correspondent, Rory Cellan-Jones, will be unearthing the secrets of their success, debating the future of online communities and digital content, and posing some more lighthearted questions including whether they still sleep in tents on the roof of their office, and what they plan to do with their share of the $280m. Spend it?

Who’s Who?

Felix Miller is CEO of Last.fm. He came to London from Germany to study in 1997. He met Martin Stiksel at a gig through a mutual friend. He was in a punk band at the time.

Martin Stikselis the co-founder and CCO of Last.fm. Martin came to London in 1995, where he created a sound design company (working on commissions for the likes of MTV and the BBC), before meeting Felix Miller at a gig in the late ’90s. The two of them set up an online record label, before launching Last.fm in 2002.

What is last.fm?

Founded in 2002 in London, Last.fm is the online, social music revolution that connects people with music and artists with listeners. By joining the Last.fm community, music fans can choose to share their music preferences by linking their media player to the Last.fm database. This database is populated continually with over 500 million monthly track submissions from Last.fm music fans. As a result, Last.fm can intelligently recommend songs, artists, local concerts and even other members based on their musical tastes.

Thanks to partnerships with EMI, Warner Music Group, Sony BMG, independent aggregators The Orchard and IODA, and more than 100,000 independent musicians and 20,000 labels that upload music directly to the site, Last.fm can draw recommendations from one of the most extensive online music catalogues.

Second Chance Tuesday is an event for anyone who believes in the power of the internet to change everything, from the way we communicate to the way we entertain ourselves.

Interested in mingling with London’s leading entrepreneurs and investors (as well as some older and wiser faces from the ‘99 dot.com boom) who are helping create the world-changing ideas of tomorrow?

Filed under: 2.0, BBC, Business, CBS, EMI, Entrepreneur, Events, IODA, Music, Online, Second Chance Tuesday, Social Media, Sony BMG, Strategy, The Orchard, User Generated Content, Warner Music Group, Web2.0, dotcoms, last.fm, marketing, startups, venture capital, web 2.0