Column inches - a lesson in logo (re)design

Elegant font & web 2.0 colour palette used in new logo redesign: £14,000.00
Printed Mousemats: £1,000.00
Printed Pens: £500.00
The look on everyone’s face when they see a picture of a man holding his, er, column inches, when the logo is put on its side: Priceless.

So. All publicity is good publicity right? Alas maybe not.

Definitions of marketing

There is a lot of debate and commentary about Seth Godin’s recent post about a definition of ‘marketing’.
The Chartered Institute of Marketing (CIM) would have you think the definition is this. Ouch.
Is Seth’s definition any better? Does its brevity raise more questions than it actually answers? Do the four words focus the [...]

Brand Camp: Creative Types

Branded Software Experiences

Branded Software Experiences - A Cost-Effective and Critical Component of Your Brand Advertising Mix. Free Whitepaper from the BrandChannel.com

The race, the elephant and Jennifer

The internet is like an elephant. It never forgets.
As long as there is a server, a web page with a story about you, plus money in the meter, you are going to be read about. For days, weeks, years, possibly decades. Great news.
Possibly.
Which is why I feel for Jennifer.
Nobody wants to be [...]

I think you should watch ‘we think’

Earning a living, in appalling rendering conditions

For all the email marketers out there - earning a living in appalling rendering conditions - This is for you.
Hat tip to the author Mathew Patterson.
You may also want to check out, or join the Email Standards Project.

Find your brand spam

I had an interesting email exchange with Seth Godin a few days ago - in response to this post.
During this brief exchange Seth wrote, “I hate email.”
It turns out one of my email replies went straight into his spam folder. And he felt awful a couple of days later, because having retrieved the item [...]

Something to remember ’something nice’ with

Here’s a nice little idea.
And here’s the visual cues:

Plenty of scope to copy that in B2B campaigns. And I will. Unashamedly.

Sliderocket - Best in show

Sliderocket presented at Under The Radar in the US yesterday - scooping, wait for it, three gongs….Best in Show, the Judges Choice award, and the Audience Choice award.

Take the Tour.
I think this is one of those ‘Miss it - Miss out’ moments.
You see, SlideRocket is a rich internet application that provides for every part of [...]

Out of Office

In an era of ‘On Demand’ service and the continued blurring between ‘work’ and ‘play’, is it wrong to put up an Out of Office notice on your email these days?
I am beginning to think most people display far too old fashioned notices - and hide behind them.
I am out of the office from x [...]

Résumé (or CV for us Brits)

I really like Seth Godin. Who wouldn’t in a role like mine? But today he got it wrong.
He said;
If you’re remarkable, amazing or just plain spectacular, you probably shouldn’t have a résumé at all.
I agree that jobs don’t get filled by people emailing in résumés, especially jobs in start-ups, or remarkable organisations. [...]

Please help

Sport Relief
(I should apologise for bringing you here by illicit categorisation and tagging, but I won’t. You might have wasted just 10 seconds. Hopefully you will make the choice to change someone’s world in less than a minute).

‘Grown up’ social networking

There is a good piece in silicon.com today about LinkedIn, and how their CEO believes that it is very different to Facebook and the other social networking sites.
I agree, and somewhat bizarrely disagree completely.
I’m very much in tune with LinkedIn’s CEO and his thinking about LinkedIn’s role and ‘reason for being’. In fact I [...]

It’s official. I need help.

As my current Marketing Manager is going on maternity leave, I need help. A years worth of help. It’s official. Email me with you CV if you think you are the up to the mark
This really is an exciting opportunity to contribute to a leading UK SI, Salmon. Salmon’s UK marketing department [...]