The 101 most useful websites

Out of millions to choose from, the UK’s Telegraph picks the 101 most useful websites.

Please help

Sport Relief
(I should apologise for bringing you here by illicit categorisation and tagging, but I won’t. You might have wasted just 10 seconds. Hopefully you will make the choice to change someone’s world in less than a minute).

US Marketers Losing Confidence in TV

<Update 03/02/08: More advertising shifts here>
Whether traditional TV advertising has truly lost its power, marketers and advertisers are already eager to find alternatives. The US based Association of National Advertisers and Forrester Research’s fourth biennial TV and Technology survey shows a dramatic loss of confidence in the medium as the industry gears up to explore [...]

The 26 Week Internet Marketing Plan

If I said to you, you can learn about Internet Marketing in a weekend, and implement a thorough Strategic Internet Marketing plan in just 26 weeks, you might react in two negative ways; depending on your perspective. I know I did.
How can you provide me a strategic plan? That’s nonsence.
or
26 weeks? That’s [...]

Online Advertising trends

While I am in the mood to look at trends [see post: 6 factors that make a marketing leader successful made yesterday], this article on VentureBeat does a good job of highlighting the trends in Online Advertising; in particular the Content vs Community debate, which continues to surface, re-surface (and yet never go away).

6 factors that make a marketing leader successful

Forrester’s Marketing department do a great job, and they have cut me a very personal email called the Marketing Leadership home page, which has 6 Success Imperatives - the 6 factors that make a marketing leader successful.
Needless to say each imperative leads to a report that I can’t share, but I can share the [...]

Lazysphere. An Idea spreading fast

I really didn’t know whether to write this. But ho-hum. Here goes….
On his blog Micro Persuasion, Steve Rubel explores technology and its impact on marketing communications. One of his posts The Lazysphere and the Decline of Deep Blogging has really struck a cord with bloggers, journalists and online observers. And [...]

216748 - The number of the Beast

Flo on madvertising posts a number of the day.
216748…
…The estimative total man hours spent on the production of a television commercial with a duration of 30 seconds.
Fascinating on so many levels.

Agenda Setters 2007

Silicon.com has come up trumps with its Agenda Setters for 2007.  Take a look at the List and see who’s on it.  Alternatively take a peek at the break downs by Business Leaders,  Technologists, Entrepreneurs, and Media Movers.And for the real trend followers there is the Achievers 2000-07 trackback (which charts the top performers over [...]

Banner Blindness

The most prominent result from Jakob Nielsen’s new eyetracking studies is not actually new. He simply confirmed for the umpteenth time that banner blindness is real. As I have always thought, users almost never look at anything that looks like an advertisement - whether or not it’s actually an ad.
Remarkable.
According to Nielsen’s findings, [...]

Mr. and Mrs. Average

See how you compare with the UK’s IT and Business Decision makers in these Silicon.com surveys.
Do you think a business blog can be a good way for companies to communicate with their customers?
View Results
What is the biggest expenses claim you’ve ever made?
View Results
When you are on holiday, how often do you check your work [...]

You may say I’m a dreamer

Imagine there’s no heaven
It’s easy if you try.
No hell below us,
above us only sky.
Imagine all the people
living for today.
Imagine there’s no countries.
It isn’t hard to do.
Nothing to kill or die for
and no religion, too.
Imagine all the people
living life in peace.
You may say I’m a dreamer.
But I’m not the only one.
I hope someday you’ll join us
and [...]

The Power 150 (and the hangers on)

Yikes. This blog has been listed on The Power 150. Kind of.
Actually we are listed in the ‘honourable mentions’ list.
This blog is rated as the 297th best English language blog about marketing in the World. WOW.
And drilling a bit further we are the 22nd best UK marketing blog.
Time to have a sit [...]

A Potted History of B2B High-Tech Marketing

A while ago, brands were communicated simply by ‘campaigns’. Blast a message out a gazillion times and the message would hopefully ’stick’, and hey presto…..more sales. A consistent monologue was established. In this era, messages and media were key. Communication was the order of the day. But times [...]

Web trend (tube) map

They have done it before: The 200 most successful websites on the web, ordered by category, proximity, success, popularity and perspective.
They have done it again – and better.
After popular demand – here is iA’s next Web Trend Map: