Category Archives: Media
Social Media Benchmark
What a great infographic from the UK’s CIM (Chartered institute of Marketing). Covering skills, talent, monitoring and listening, data and privacy and future barriers, they’ve published some of the results from the second wave of the Social Media Benchmark. You can also download your own PDF copy here.
Direct Mail Resource
The Royal Mail (the national postal service of the United Kingdom) has to be part privatised by 2010, and in the run up to this date there is no doubt in my mind that the company is trying to raise its game. (Royal Mail Holdings plc owns Royal Mail Group Limited, which in turns operates […]
The 100 Best Business Books of All Time
The 100 Best Business Books of All Time has been on sale for over three weeks now. I haven’t read it yet (or bought a copy) but it sounds very good. The 100 books covered covered are listed here.
The disconnect between between Brands and Agencies
Futurelab is a marketing strategy consultancy with a focus on customer-centricity and innovation. They help: Marketers to generate the highest possible return on their investments. Innovators to create meaning for the customer and the bottom line CEO’s to connect their strategy to what customers really want. Now I have never worked with Futurelab, nor can […]
Digital Britain: Preliminary Report
On 17 October 2008, Lord Carter, the minister for communications, technology and broadcasting, began work on a report dubbed “Digital Britain”. The idea was to create an action plan that would secure the UK’s place ‘at the head’ of the new media age. There is more about this action plan here and here. Released today, […]
The Media and the shape of things to come
Digital guru Clay Shirky gives Guardian writer Tom Teodorczuk his media forecast for 2009 – taking in the role of newspapers, books and magazines and TV. Some Soundbites Newspapers: “The 500-year-old accident of economics occasioned by the printing press – high upfront cost and filtering happening at the source of publication – is over.” Books […]
Superb internet marketing community & FREE industry reports (no catch!)
I wanted to draw you attention to a FREE resource for those of you who want to benefit from a community of the world’s digital marketing and ecommerce professionals. Econsultancy exists to help its members “sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything […]
The rumours of the death of the blogosphere are … perhaps greatly exaggerated
Nicholas Carr states that; Technorati has identified 133 million blogs since it started indexing them in 2002. But at least 94 percent of them have gone dormant, the company reports in its most recent “state of the blogosphere” study. Only 7.4 million blogs had any postings in the last 120 days, and only 1.5 million […]
HiPPO – Highest Paid Person’s Opinion
What have I been doing? It turns out there is a phrase for it, and it’s been around a while. “HiPPO’s rule the world when it comes to creating customer experiences. And that’s a bad thing. No matter what you think the optimal customer experience should be on the website it is quite likely that […]
10 reasons why online advertising spend will dip in the UK recession
10 reasons why online advertising will dip in the UK recession: There is a very small (but growing) percentage of conscientious people who don’t want to waste the advertiser’s money on a bad PPC click-through. And so, as times get tougher, and because everything is tracked, some statistical trends will show a downward shift. There […]
The Powerpoint Pitch: Wake me up in ten minutes
I like Apple’s marketing. It’s great. (Do I still have your attention? Bear with me on this) But their runaway success has a down side (not for Apple). The (very) big downside is the Powerpoint slide that looks a bit like this: You’ve seen it before right? Wrong. I knocked this out 30 seconds ago. […]
Bad design can be beneficial
Craig Stout a creative director at Interbrand NY, together with his colleague Scott Milano, have authored an interesting byline that has appeared in Interbrand’s http://www.brandchannel.com online newsletter this morning. In it, they outline why some of the world’s most successful websites are so ugly and adored: Google, eBay, Craigstlist and Wikipedia, I am sure you […]
NMA Podcasts: Top Interactive Agencies 2008
This month sees New Media Page publish its Top 100 Interactive Agencies Guide for 2008. The piece finds the sector “guardedly optimistic” about the future, following a second consecutive year of double digit growth. The NMA team and digital agency heads discuss how prepared the industry is for an economic downturn, and what the future […]
20 free eBooks about social media
Chris Brogan points us at 20 Free eBooks about Social Media (Don’t ignore the extras in the comments)
Recent Comments