The future of marketing communications….

Posted on May 20, 2008 by Chris Hoskin

….or “How to think in a world gone digital.” by Jan Leth, Ogilvy & Mather.

Filed under: 2.0, Advertising, Branding, Business, Buzz, Data, Design, Ideas and Riffs, Media, Planning, Social Media, Social Networking, Strategy, User Generated Content, Web2.0, digital, ideas, marketing, ogilvy, technology, web 2.0, word of mouth | Tagged: , , , , , , , , , , , | 1 Comment »

popurls blue edition

Posted on May 16, 2008 by Chris Hoskin

Have you seen popurls® blue edition - sister site of popurls.com? The site was created to provide the latest and best Enterprise IT news and content.
Worth a look.

Filed under: Business, IT, Media, News, technology | Tagged: , , | No Comments »

Earning a living, in appalling rendering conditions

Posted on April 9, 2008 by Chris Hoskin

For all the email marketers out there - earning a living in appalling rendering conditions - This is for you.
Hat tip to the author Mathew Patterson.
You may also want to check out, or join the Email Standards Project.

Filed under: Design, Direct Email, Email, Fun, Google, Media, Yahoo!, digital, marketing, technology | Tagged: , , , , , , , , , , | No Comments »

Sliderocket - Best in show

Posted on March 25, 2008 by Chris Hoskin

Sliderocket presented at Under The Radar in the US yesterday - scooping, wait for it, three gongs….Best in Show, the Judges Choice award, and the Audience Choice award.

Take the Tour.
I think this is one of those ‘Miss it - Miss out’ moments.
You see, SlideRocket is a rich internet application that provides for every part of [...]

Filed under: 2.0, Awards, Business, Cool, Design, Media, digital, illustration, marketing, technology | Tagged: , , , , | No Comments »

Please help

Posted on March 14, 2008 by Chris Hoskin

Sport Relief
(I should apologise for bringing you here by illicit categorisation and tagging, but I won’t. You might have wasted just 10 seconds. Hopefully you will make the choice to change someone’s world in less than a minute).

Filed under: 2.0, ACL, Adobe, Advertising, Affiliate Marketing, Analyst, Analytics, Apple, Awards, BBC, Blog, Blogging, Blogroll, Books, Branding, Business, Buzz, CBS, CIM, CRM, Charity, Colour, Computer, Computing, Conversational marketing, Conversion, Cool, Corbis, Customer service, Data, Deloitte, Design, Direct Email, Direct Mail, EMI, Email, Entertainment, Entrepreneur, Events, Experiential, Facebook, Fairchild Semiconductor, Forrester, Fun, Gartner, Google, IBM, IODA, IT, IT Planning, Ideas and Riffs, Illusion, Imagery, Influence, Infrared, Job, Keywords, Knee, MIT, Mac, Measurement, Media, Microsoft, Mobile, Music, News, Online, Online Video, Open Social, PC, PR, Planning, Power 150, Printing, Public Relations, Punchstock, Quotes, RSS, Religion, Remarkable, Research, SEO, SEO / SEM, SPARQL, SQL, Salmon, Scene7, Search, Search Engine Optimisation, Second Chance Tuesday, Second Life, Semantic Web, Sinclair, Social Graphs, Social Media, Social Networking, Software, Sony BMG, Spam, Spectrum, Strategy, Surgery, Survival, TV, Tattoo, The Orchard, Tim Berners-Lee, Twitter, Usability, User Generated Content, Viral, Viral Coefficient, Virtual Worlds, WIFI, WIKI, WOM, Warner Music Group, Web, Web2.0, White Paper, Wired.com, Wordpress, Xerox, Xuuk, Yahoo!, YouTube, ZX, blogs, bob, copywriting, digital, dotcoms, garfield, iStock, ideas, illustration, last.fm, marketing, ogilvy, permission, photography, podcast, sport, startups, stock photography, technology, trust, venture capital, verge, web 2.0, webmasters, wi-fi, word of mouth | Tagged: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | No Comments »

‘Grown up’ social networking

Posted on March 10, 2008 by Chris Hoskin

There is a good piece in silicon.com today about LinkedIn, and how their CEO believes that it is very different to Facebook and the other social networking sites.
I agree, and somewhat bizarrely disagree completely.
I’m very much in tune with LinkedIn’s CEO and his thinking about LinkedIn’s role and ‘reason for being’. In fact I [...]

Filed under: 2.0, Blog, Blogging, Media, Social Media, Social Networking, Twitter, User Generated Content, Web2.0, blogs, ideas, marketing, technology, web 2.0 | Tagged: , , , , , , , | 1 Comment »

Mad Men in the UK

Posted on March 7, 2008 by Chris Hoskin

New to the UK and the BBC, Mad Men is a Golden Globe winning drama series set in the world of advertising in 1960s New York.  And with Emmy® Award-winning executive producer and writer of “The Sopranos” Matthew Weiner behind it, Mad Men really is the provocative drama that UK Marketing professionals should [...]

Filed under: Advertising, Media, TV, marketing | Tagged: , , , , | No Comments »

Twitter on paper

Posted on March 6, 2008 by Chris Hoskin

I have mentioned Lee and Sachi LeFever’s WIKI and RSS video’s before.

Their series of short explanatory videos (The Common Craft Show) fight complexity - with simple videos in plain language. They call their format “paperworks”. I think they are simply great.
Their latest video is all about Twitter - and again is worth [...]

Filed under: 2.0, Computing, Media, Online Video, Social Media, Social Networking, Twitter, User Generated Content, Web2.0, YouTube, illustration, marketing, technology, web 2.0 | Tagged: , , , , , | 3 Comments »

US Marketers Losing Confidence in TV

Posted on February 25, 2008 by Chris Hoskin

<Update 03/02/08: More advertising shifts here>
Whether traditional TV advertising has truly lost its power, marketers and advertisers are already eager to find alternatives. The US based Association of National Advertisers and Forrester Research’s fourth biennial TV and Technology survey shows a dramatic loss of confidence in the medium as the industry gears up to explore [...]

Filed under: Advertising, Analyst, Business, Forrester, Measurement, Media, Online, Research, Strategy, TV, digital, marketing, technology | Tagged: , , , , , , , | No Comments »

The 26 Week Internet Marketing Plan

Posted on February 24, 2008 by Chris Hoskin

If I said to you, you can learn about Internet Marketing in a weekend, and implement a thorough Strategic Internet Marketing plan in just 26 weeks, you might react in two negative ways; depending on your perspective. I know I did.
How can you provide me a strategic plan? That’s nonsence.
or
26 weeks? That’s [...]

Filed under: Advertising, Affiliate Marketing, Analytics, B2B, Blog, Blogging, Branding, Business, Buzz, Conversion, Data, Direct Email, Entrepreneur, IT, IT Planning, Influence, Keywords, Measurement, Media, Online, Online Video, Open Social, Planning, RSS, Research, SEO, SEO / SEM, Search, Search Engine Optimisation, Social Media, Social Networking, Strategy, Usability, User Generated Content, Viral, Viral Coefficient, Virtual Worlds, Web, Web2.0, YouTube, blogs, copywriting, marketing, permission, podcast, technology, web 2.0, word of mouth | Tagged: , , , , , , , , , , , | 1 Comment »

10 emerging trends in Media

Posted on February 20, 2008 by Chris Hoskin

Rainer Präsoll points out this study which examines 10 emerging trends sure to have a major influence on the media sector.

Filed under: Advertising, Business, Deloitte, Media, Research, Strategy, marketing, technology | Tagged: , , , , , | No Comments »

A map of the Internet & Web trends

Posted on February 14, 2008 by Chris Hoskin

Information Architects have presented their Web Trends Map (2008 beta). This time they have taken almost 300 of the most influential and successful websites and pinned them down to the greater Tokyo-area train map. By the way, I posted about previous versions before, here.

Ok so what is it? In simple terms its [...]

Filed under: 2.0, Branding, Business, Buzz, Cool, Design, Google, Media, Web, Web2.0, illustration, technology, web 2.0 | Tagged: , , , , , , , , , , , , | 1 Comment »

Tell a (Life’s) story with photos

Posted on February 5, 2008 by Chris Hoskin

I really like Photojojo. They sent me an enewsletter today and the contents were startling, and instantly share-able. Quite rightly Photojojo reminded me that the great thing about photography is that it can preserve moments that are never repeated.

Like Jack Radcliffe’s photo series that chronicles his daughter’s life in 30-odd photographs from childhood [...]

Filed under: Business, Ideas and Riffs, Imagery, Media, ideas, marketing, photography | Tagged: , , , | No Comments »

6 factors that make a marketing leader successful

Posted on January 30, 2008 by Chris Hoskin

Forrester’s Marketing department do a great job, and they have cut me a very personal email called the Marketing Leadership home page, which has 6 Success Imperatives - the 6 factors that make a marketing leader successful.
Needless to say each imperative leads to a report that I can’t share, but I can share the [...]

Filed under: Analyst, Branding, Business, Customer service, Forrester, Measurement, Media, Planning, Research, Strategy, marketing, technology | Tagged: , , , , , , , , , , | 3 Comments »

Zag your way to brand differentiation

Posted on January 24, 2008 by Chris Hoskin

It’s not new. But I am reading Zag which is all about the notion that radical differentiation is the #1 discipline of high-performance brands (and I really want to shout about it!)
If you have read it. Apologies.
BUT if you haven’t, part 1 of the Zag workshop explains why differentiation is key:

Bonus. New [...]

Filed under: Branding, Business, Design, Entrepreneur, Media, Planning, Remarkable, Strategy, ideas, marketing, startups, technology | Tagged: , , , , , , , , , , , , , , | No Comments »

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