Raw Stylus – A blog by Chris Hoskin

Perspectives on marketing in the technology sector

Superb internet marketing community & FREE industry reports (no catch!)

econsultancy

I wanted to draw you attention to a FREE resource for those of you who want to benefit from a community of the world’s digital marketing and ecommerce professionals. Econsultancy exists to help its members “sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online.” I have to say that it is a great source of independent advice and insight on digital marketing and ecommerce.

imho there’s no shortage of marketing opinion online, but being ten years and with 71,000 marketers Econsultancy is pretty special.  Bronze membership is FREE and there is more info here.

These are complimentary reports you get for free upon joining (there’s another 20+ too!).  Great, er, value!

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Online PR Industry Benchmarking Report

By Michelle Goodall and Aliya Zaidi, December 2008

Overview Authors: Michelle Goodall and Aliya Zaidi Pages: 35 Features: Survey-based research about the Online PR Industry, with expert input from respected industry commentators.

Digital Outsourcing Survey Report

By Econsultancy, December 2008

This report, produced in association with Lemon Digital Production, is aimed at agencies who are interested in the business case and challenges associated with outsourcing digital work.

Online Customer Engagement Report 2009

By Econsultancy, November 2008

The third annual Online Customer Engagement Report has been produced in partnership with cScape. This research is based on a survey of 1,300 respondents carried out in September and October 2008.

Email Marketing Briefing – November 2008

By Econsultancy, November 2008

This free, 12-page briefing contains a write-up of an E-consultancy roundtable on Email Marketing held in autumn 2008.

Comparison Shopping Engines Survey Report 2008

By Econsultancy, October 2008

This DoubleClick-sponsored research is based on a survey of retailers and agencies carried out in August and September 2008, with the aim of understanding more about the use of comparison shopping.

Paid Search Briefing – October 2008

By Econsultancy, October 2008

This free, 12-page briefing contains a write-up of an E-consultancy roundtable on Paid Search.

Affiliate Marketing Briefing – October 2008

By Econsultancy, October 2008

This free, 11-page briefing contains a write-up of an E-consultancy roundtable on Affiliate Marketing.

Measurement, Analytics and Optimisation Briefing – October 2008

By Econsultancy, September 2008

This free, 12-page briefing contains a write-up of an E-consultancy roundtable on Measurement, Analytics and Optimisation.

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The Services Econsultancy Provide:

Reports: Econsultancy is an award-winning online publisher of reports covering best practice, user experience benchmarking, market data, supplier selection, template files, trends and innovation aimed at internet professionals who want practical advice on all aspects of e-business.

Training, Learning & Development: Econsultancy operates a highly popular training division, used by the world’s leading brands for staff education, both in-house and via public courses. We provide training across all areas of digital marketing and ecommerce and at all levels from accredited one day courses to formal qualifications including diplomas and a Masters in Digital Marketing.

Events: Econsultancy hosts over 100 events a year, including conferences such as the Online Marketing Masterclasses, Future of Digital Marketing and Digital Cream as well as regular Supplier Showcases, Roundtables, the annual Innovation Awards and a range of social events.

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Free memberships of marketing clubs, and online resources are ten a penny.  You just have to surf, or browse LinkedIn groups to see that.  But Econsultancy is very different.  I’d highly recommend you join if you are an internet professional who wants practical advice on all aspects of e-business.

Filed under: Affiliate Marketing, Analyst, Analytics, Blogging, Branding, Business, Buzz, CRM, Customer Experience, Design, Direct Mail, Email, Events, Media, Mobile, Online, Planning, Research, SEO, SEO / SEM, Search Engine Optimisation, Social Media, Strategy, Usability, User Generated Content, Viral, Web, Web2.0, digital, marketing, technology, web 2.0 , , , , , , , , ,

The mobile web gatecrashes the marketing mix

(Update 22/07/08dotMobi, the company behind the .mobi Internet address designed specifically for mobile phones, and AKQA Mobile, the mobile division of the AKQA agency have launched the results of an extensive consumer study of mobile Internet usage and attitudes.)

With the news that 40 million US mobile subscribers (15.6 percent) actively use the mobile Internet, the mobile web is set to be a sure-fire line item entering many B2B marketers marketing plans in 2008/9.

According to a recent Nielsen Company’s report (with 16 countries tracked) the US is the leader in mobile Internet adoption (by penetration #’s), followed by the UK (12.9 percent) and Italy (11.9 percent).

Whilst I believe there is an element of ‘lies, damn lies and statistics‘ about this report (are US citizens browsing, or simply downloading email / how endemic is sophisticated use in the US compared to Europe or Japan?) the reality is I probably shouldn’t care.  The bigger picture is that the mobile web is going to gatecrash the savvy marketers marketing mix quickly.  Very quickly.  You ignore 1million iPhones sold in a weekend, 4G wireless plans and the EC slashing of roam rates at your peril.

Which brings me neatly onto MoFuse – which allows webmasters& bloggers to launch and manage blog content (providing it is available as an RSS feed) in mobile friendly format.  All that you need to do is provide the feed, and in a few simple clicks your blog is viewable on mobile devices at a url like yoursite.mofuse.mobi.  Potentially very nice.  I’ll certainly be checking it out.

So to recap.  Why mobilise your blog?  Well MoFuse believe you should for 5 reasons.  I can’t argue with these, (even if i instantly take a disliking to the fact that a mobile advertising platform seems to be built in, Yuk!….I should be paying my readers not subjecting them to crappy ads) but the real truism is that people want to read content on the go.  Plain and simple.

How are your plans for m. or .mobi coming along?  Can you share your thoughts or best practices?

Filed under: Business, Media, Mobile, Online, Planning, Research, Social Media, Strategy, User Generated Content, Web, blogs, marketing, technology , , , , , , , , , , , ,

Please help

Sport Relief

(I should apologise for bringing you here by illicit categorisation and tagging, but I won’t. You might have wasted just 10 seconds. Hopefully you will make the choice to change someone’s world in less than a minute).

Filed under: 2.0, ACL, Adobe, Advertising, Affiliate Marketing, Analyst, Analytics, Apple, Awards, BBC, Blog, Blogging, Blogroll, Books, Branding, Business, Buzz, CBS, CIM, CRM, Charity, Colour, Computer, Computing, Conversational marketing, Conversion, Cool, Corbis, Customer service, Data, Deloitte, Design, Direct Email, Direct Mail, EMI, Email, Entertainment, Entrepreneur, Events, Experiential, Facebook, Fairchild Semiconductor, Forrester, Fun, Gartner, Google, IBM, IODA, IT, IT Planning, Ideas and Riffs, Illusion, Imagery, Influence, Infrared, Job, Keywords, Knee, MIT, Mac, Measurement, Media, Microsoft, Mobile, Music, News, Online, Online Video, Open Social, PC, PR, Planning, Power 150, Printing, Public Relations, Punchstock, Quotes, RSS, Religion, Remarkable, Research, SEO, SEO / SEM, SPARQL, SQL, Salmon, Scene7, Search, Search Engine Optimisation, Second Chance Tuesday, Second Life, Semantic Web, Sinclair, Social Graphs, Social Media, Social Networking, Software, Sony BMG, Spam, Spectrum, Strategy, Surgery, Survival, TV, Tattoo, The Orchard, Tim Berners-Lee, Twitter, Usability, User Generated Content, Viral, Viral Coefficient, Virtual Worlds, WIFI, WIKI, WOM, Warner Music Group, Web, Web2.0, White Paper, Wired.com, Wordpress, Xerox, Xuuk, Yahoo!, YouTube, ZX, blogs, bob, copywriting, digital, dotcoms, garfield, iStock, ideas, illustration, last.fm, marketing, ogilvy, permission, photography, podcast, sport, startups, stock photography, technology, trust, venture capital, verge, web 2.0, webmasters, wi-fi, word of mouth , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Remarkable

These are remarkable.

I am not an iPhone fan based on what I have seen to date.

But I am very jealous that my phone doesn’t have a wooden cover add-on.

Filed under: Apple, Buzz, Mobile, Remarkable, marketing

Mr. and Mrs. Average

See how you compare with the UK’s IT and Business Decision makers in these Silicon.com surveys.

Do you think a business blog can be a good way for companies to communicate with their customers?
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What is the biggest expenses claim you’ve ever made?
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When you are on holiday, how often do you check your work email?
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How long have you been with your current mobile phone provider?
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How do you interact most often with your boss?
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How many emails on average do you get in your inbox per day?
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How would you describe your normal stress level at work?
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Who is in charge of IT risk management within your organisation?
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Would you be happy to go through biometric security checks in airports?
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Have you ever visited a virtual world?
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How much time in the office do you spend using social networking sites each week?
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By 2015, your working week will be…
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How often do you work from home?
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Are you worried about potential health risks associated with using wi-fi?
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Filed under: Blog, Blogging, Business, Computer, Computing, Direct Email, Email, IT, Measurement, Mobile, Research, Social Media, Virtual Worlds, WIFI, blogs, marketing, wi-fi