The future of marketing communications….

….or “How to think in a world gone digital.” by Jan Leth, Ogilvy & Mather.

Filed under: 2.0, Advertising, Branding, Business, Buzz, Data, Design, Ideas and Riffs, Media, Planning, Social Media, Social Networking, Strategy, User Generated Content, Web2.0, digital, ideas, marketing, ogilvy, technology, web 2.0, word of mouth , 2.0, Advertising, alpha, beta, conversations, dada, Data, digital planning, future, Jan Leth, ogilvy, Web

Please help

Sport Relief

(I should apologise for bringing you here by illicit categorisation and tagging, but I won’t. You might have wasted just 10 seconds. Hopefully you will make the choice to change someone’s world in less than a minute).

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Bob Garfield: On The Death Of Traditional Advertising

“I think it’s dead. I don’t think you can survive unless you completely reconstruct the way you are compensated – and unless you re-envision what you do for a living.“ Bob Garfield

Update 20/09/07:  Max Kalehoff and Pete Blackshaw have performed some data mining to find the words most closely associated with the term “advertising” from across the internet in chatrooms, blogs, etc. The terms “false”, “deceptive” and “misleading” turn out to be highly associated with advertising.

Filed under: Advertising, Business, Strategy, bob, digital, garfield, marketing, ogilvy, verge