Please help

Posted on March 14, 2008 by Chris Hoskin

Sport Relief
(I should apologise for bringing you here by illicit categorisation and tagging, but I won’t. You might have wasted just 10 seconds. Hopefully you will make the choice to change someone’s world in less than a minute).

Filed under: 2.0, ACL, Adobe, Advertising, Affiliate Marketing, Analyst, Analytics, Apple, Awards, BBC, Blog, Blogging, Blogroll, Books, Branding, Business, Buzz, CBS, CIM, CRM, Charity, Colour, Computer, Computing, Conversational marketing, Conversion, Cool, Corbis, Customer service, Data, Deloitte, Design, Direct Email, Direct Mail, EMI, Email, Entertainment, Entrepreneur, Events, Experiential, Facebook, Fairchild Semiconductor, Forrester, Fun, Gartner, Google, IBM, IODA, IT, IT Planning, Ideas and Riffs, Illusion, Imagery, Influence, Infrared, Job, Keywords, Knee, MIT, Mac, Measurement, Media, Microsoft, Mobile, Music, News, Online, Online Video, Open Social, PC, PR, Planning, Power 150, Printing, Public Relations, Punchstock, Quotes, RSS, Religion, Remarkable, Research, SEO, SEO / SEM, SPARQL, SQL, Salmon, Scene7, Search, Search Engine Optimisation, Second Chance Tuesday, Second Life, Semantic Web, Sinclair, Social Graphs, Social Media, Social Networking, Software, Sony BMG, Spam, Spectrum, Strategy, Surgery, Survival, TV, Tattoo, The Orchard, Tim Berners-Lee, Twitter, Usability, User Generated Content, Viral, Viral Coefficient, Virtual Worlds, WIFI, WIKI, WOM, Warner Music Group, Web, Web2.0, White Paper, Wired.com, Wordpress, Xerox, Xuuk, Yahoo!, YouTube, ZX, blogs, bob, copywriting, digital, dotcoms, garfield, iStock, ideas, illustration, last.fm, marketing, ogilvy, permission, photography, podcast, sport, startups, stock photography, technology, trust, venture capital, verge, web 2.0, webmasters, wi-fi, word of mouth | Tagged: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | No Comments »

US Marketers Losing Confidence in TV

Posted on February 25, 2008 by Chris Hoskin

<Update 03/02/08: More advertising shifts here>
Whether traditional TV advertising has truly lost its power, marketers and advertisers are already eager to find alternatives. The US based Association of National Advertisers and Forrester Research’s fourth biennial TV and Technology survey shows a dramatic loss of confidence in the medium as the industry gears up to explore [...]

Filed under: Advertising, Analyst, Business, Forrester, Measurement, Media, Online, Research, Strategy, TV, digital, marketing, technology | Tagged: , , , , , , , | No Comments »

The 26 Week Internet Marketing Plan

Posted on February 24, 2008 by Chris Hoskin

If I said to you, you can learn about Internet Marketing in a weekend, and implement a thorough Strategic Internet Marketing plan in just 26 weeks, you might react in two negative ways; depending on your perspective. I know I did.
How can you provide me a strategic plan? That’s nonsence.
or
26 weeks? That’s [...]

Filed under: Advertising, Affiliate Marketing, Analytics, B2B, Blog, Blogging, Branding, Business, Buzz, Conversion, Data, Direct Email, Entrepreneur, IT, IT Planning, Influence, Keywords, Measurement, Media, Online, Online Video, Open Social, Planning, RSS, Research, SEO, SEO / SEM, Search, Search Engine Optimisation, Social Media, Social Networking, Strategy, Usability, User Generated Content, Viral, Viral Coefficient, Virtual Worlds, Web, Web2.0, YouTube, blogs, copywriting, marketing, permission, podcast, technology, web 2.0, word of mouth | Tagged: , , , , , , , , , , , | 1 Comment »

WordPress for a corporate site?

Posted on January 14, 2008 by Chris Hoskin

Does anyone out there have good examples of WordPress being used for a B2B Corporate website? 
This is not related to my job - but a family member asked the question, and I hadn’t considered it before.
Any tips, examples or feedback appreciated!

Filed under: B2B, Business, Online, Planning, Strategy, Wordpress, marketing, technology | Tagged: , , , , | 4 Comments »

Watching the British dotcoms: Update

Posted on October 12, 2007 by Chris Hoskin

 
Back in August I said that there were 13 British dotcoms to watch.Well TIOTI (Tape it off the Internet) just launched.
TIOTI is a social media aggregator for television. Huh? ‘What does that mean?’, I hear you say. Well TIOTI is designed to use the web to put together all sorts of information about [...]

Filed under: 2.0, Online, Online Video, Social Media, TV, User Generated Content, Web2.0, dotcoms, startups, web 2.0 | Tagged: , , , , , | No Comments »

Web 2.0 - Why we got here and whats next

Posted on September 17, 2007 by Chris Hoskin

Alexander van Elsas points us to a Marketingfacts post highlighting a brilliant presentation by Rolf Skyberg, the disruptive innovator at eBay.

Skyberg discusses the evolution of the Internet by placing it into a historical context; the result a unique perspective.
At 477 slides you could be inclined to give this a miss.
Don’t.
You’ll fly through this.
And no doubt [...]

Filed under: 2.0, Business, Computer, Computing, Data, Online, Social Media, Strategy | 6 Comments »

Second Chance Tuesday - Learn from Last.fm

Posted on September 12, 2007 by Chris Hoskin

This afternoon I was invited to join Second Chance Tuesday for a rare opportunity to hear first hand, the inspiring story of how three swashbuckling entrepreneurs developed their ground-breaking social music experience, raised angel and venture capital from some of Europe’s most respected investors, guided their user growth to over 20 million active users in [...]

Filed under: 2.0, BBC, Business, CBS, EMI, Entrepreneur, Events, IODA, Music, Online, Second Chance Tuesday, Social Media, Sony BMG, Strategy, The Orchard, User Generated Content, Warner Music Group, Web2.0, dotcoms, last.fm, marketing, startups, venture capital, web 2.0 | No Comments »

Banner Blindness

Posted on August 20, 2007 by Chris Hoskin

The most prominent result from Jakob Nielsen’s new eyetracking studies is not actually new. He simply confirmed for the umpteenth time that banner blindness is real. As I have always thought, users almost never look at anything that looks like an advertisement - whether or not it’s actually an ad.
Remarkable.
According to Nielsen’s findings, [...]

Filed under: Advertising, Analytics, Measurement, Online, Research, Strategy, Usability, Web, marketing | 3 Comments »

Social Media for Business

Posted on August 8, 2007 by Chris Hoskin

It is about time the UK had a decent Social Media conference and now we do. The Social Media for Business conference programme is now online. See which experts will join Yahoo! to guide you through the pitfalls and opportunities of social media.
Don’t miss this opportunity to learn how you can [...]

Filed under: 2.0, Branding, Business, Buzz, Conversational marketing, Events, Experiential, Online, Online Video, Social Media, Strategy, User Generated Content, Virtual Worlds, Web2.0, blogs, marketing, podcast, web 2.0, word of mouth | No Comments »

Aug. 7, 1991: Ladies and Gentlemen, the World Wide Web

Posted on August 7, 2007 by Chris Hoskin

Perhaps it is time to pause and think today. This is from Wired:
This day in History……1991: The world wide web becomes publicly available on the internet for the first time.
The web has changed a lot since Tim Berners-Lee posted, on this day in 1991, the first web pages summarising his World Wide Web project, [...]

Filed under: 2.0, Business, Computer, Computing, MIT, Online, Semantic Web, Tim Berners-Lee, Web, Web2.0, web 2.0 | No Comments »

Working at big co. just got duller

Posted on July 28, 2007 by Chris Hoskin

How predictable. A big I.T. company is telling it’s employees how to behave online….
IBM has just released ‘employee guidelines‘ for virtual worlds. The seven-page .pdf outlines basic principles governing how employees should represent IBM in the virtual arena.
Rules like these make me feel sad. It seems that the bigger the company, [...]

Filed under: 2.0, Blog, Blogging, Conversational marketing, IBM, Online, Second Life, Social Media, Strategy, Virtual Worlds, Web2.0, blogs, ideas, marketing, web 2.0 | No Comments »

Web trend (tube) map

Posted on July 21, 2007 by Chris Hoskin

They have done it before: The 200 most successful websites on the web, ordered by category, proximity, success, popularity and perspective.
They have done it again – and better.
After popular demand – here is iA’s next Web Trend Map:

Filed under: 2.0, Advertising, Affiliate Marketing, Blog, Blogging, Branding, Buzz, Design, Ideas and Riffs, Measurement, Online, Social Media, Strategy, Viral, Web, Web2.0, blogs, ideas, illustration, marketing, web 2.0, webmasters | 6 Comments »

New Interactive Campaign for Toshiba.

Posted on July 20, 2007 by Chris Hoskin

Toshiba choose Mason Zimbler for their latest notebook campaign across Europe.
Targeting business and consumers across EMEA, this highly integrated campaign [...]

Filed under: 2.0, Branding, Computer, Computing, Design, Fun, Online, Online Video, Strategy, Web, Web2.0, illustration, marketing, web 2.0, webmasters | No Comments »

Weekend Round-up

Posted on July 15, 2007 by Chris Hoskin

I’ve played the role of ‘consumer’ this weekend - as opposed to thinking too much about life, marketing, and consequently dropping my thoughts down in posts.
Saturday was spent at a Children’s Food festival.
And today my family travelled into London to visit Star Wars Celebration Europe.  My four year old is 2 1/2 years into his [...]

Filed under: 2.0, Blog, Blogging, Conversational marketing, Measurement, Online, Second Life, Social Media, Strategy, Web, Web2.0, blogs, marketing, web 2.0, webmasters | 2 Comments »

BBC’s new media boss talks ‘web 3.0′

Posted on July 14, 2007 by Chris Hoskin

Future media and technology director at the BBC, Ashley Highfield, has further fleshed out the organisation’s plans to work with and distribute content digitally, admitting which areas are hardest and easiest to tackle and pointing towards a future web 3.0.
Highfield said that after web 1.0 and web 2.0, he is looking at web 3.0 - [...]

Filed under: 2.0, Online, Online Video, Planning, Social Media, Strategy, Web2.0, ideas, marketing, web 2.0, webmasters | No Comments »

Next Page »