Category Archives: Open Social

Unfriend Everyone

January 22, 2012 · by · in 2.0, B2B, Business, Computing, Data, Facebook, Google, marketing, Measurement, Open Social, Semantic Web, Social Graphs, Social Media, Social Networking, Strategy, technology, Web, web 2.0, Web2.0

The right approach is ‘Content Curation’. For me, that’s the Holy Grail.

Please help

March 14, 2008 · by · in 2.0, ACL, Adobe, Advertising, Affiliate Marketing, Analyst, Analytics, Apple, Awards, BBC, Blog, Blogging, Blogroll, blogs, bob, Books, Branding, Business, Buzz, CBS, Charity, CIM, Colour, Computer, Computing, Conversational marketing, Conversion, Cool, copywriting, Corbis, CRM, Customer service, Data, Deloitte, Design, digital, Direct Email, Direct Mail, dotcoms, Email, EMI, Entertainment, Entrepreneur, Events, Experiential, Facebook, Fairchild Semiconductor, Forrester, Fun, garfield, Gartner, Google, IBM, ideas, Ideas and Riffs, Illusion, illustration, Imagery, Influence, Infrared, IODA, iStock, IT, IT Planning, Job, Keywords, Knee, last.fm, Mac, marketing, Measurement, Media, Microsoft, MIT, Mobile, Music, News, ogilvy, Online, Online Video, Open Social, PC, permission, photography, Planning, podcast, Power 150, PR, Printing, Public Relations, Punchstock, Quotes, Religion, Remarkable, Research, RSS, Salmon, Scene7, Search, Search Engine Optimisation, Second Chance Tuesday, Second Life, Semantic Web, SEO, SEO / SEM, Sinclair, Social Graphs, Social Media, Social Networking, Software, Sony BMG, Spam, SPARQL, Spectrum, sport, SQL, startups, stock photography, Strategy, Surgery, Survival, Tattoo, technology, The Orchard, Tim Berners-Lee, trust, TV, Twitter, Uncategorized, Usability, User Generated Content, venture capital, verge, Viral, Viral Coefficient, Virtual Worlds, Warner Music Group, Web, web 2.0, Web2.0, webmasters, White Paper, wi-fi, WIFI, WIKI, Wired.com, WOM, word of mouth, Wordpress, Xerox, Xuuk, Yahoo!, YouTube, ZX

Sport Relief (I should apologise for bringing you here by illicit categorisation and tagging, but I won’t. You might have wasted just 10 seconds. Hopefully you will make the choice to change someone’s world in less than a minute).

The 26 Week Internet Marketing Plan

February 24, 2008 · by · in Advertising, Affiliate Marketing, Analytics, B2B, Blog, Blogging, blogs, Branding, Business, Buzz, Conversion, copywriting, Data, Direct Email, Entrepreneur, Influence, IT, IT Planning, Keywords, marketing, Measurement, Media, Online, Online Video, Open Social, permission, Planning, podcast, Research, RSS, Search, Search Engine Optimisation, SEO, SEO / SEM, Social Media, Social Networking, Strategy, technology, Usability, User Generated Content, Viral, Viral Coefficient, Virtual Worlds, Web, web 2.0, Web2.0, word of mouth, YouTube

If I said to you, you can learn about Internet Marketing in a weekend, and implement a thorough Strategic Internet Marketing plan in just 26 weeks, you might react in two negative ways; depending on your perspective. I know I did. How can you provide me a strategic plan? That’s nonsence. or 26 weeks? That’s […]

Social Networks and a Golden Ratio

January 3, 2008 · by · in 2.0, Business, Computing, Facebook, ideas, Influence, marketing, Media, Open Social, Social Graphs, Social Media, Social Networking, technology, trust, web 2.0, Web2.0

It’s bugged me for a while, and low and behold Seth Godin sums it up again. First. And that’s two posts in a row from me, with a Godin influence! Damn it that guy is good. Anyway, Seth says “One of the mantras of networking (and the many social networking sites that people are flocking […]

Facebook’s crime (and PR nightmare)

December 3, 2007 · by · in Customer service, Facebook, ideas, marketing, Open Social, PR

Facebook is having a public relations nightmare, and it is great spectator sport for the neutral! But just how is this going to pan out? Just a few weeks ago Zuckerberg said, “Facebook Ads represent a completely new way of advertising online.“ He also said that historically (advertising) media has been “pushed out to people” […]

CMR – Customer Managed Relationships

November 19, 2007 · by · in 2.0, Advertising, B2B, Business, CRM, Customer service, Facebook, ideas, Ideas and Riffs, marketing, Open Social, Social Media, Strategy, User Generated Content, Viral

I wrote about Customer Managed Relationships (CMR) here back in July. The debate still goes on here and here. I find it interesting that web 2.0 technologies are very aligned to this ethos, and that in the context of B2B, web 2.0 may help organisations better understand their customers – and at least partially ‘deal […]

Social Graphs 101

November 13, 2007 · by · in 2.0, Business, Facebook, marketing, Open Social, Social Graphs, Social Media, User Generated Content, web 2.0, Web2.0

Loads of people will be talking about Social Graphs in the not too distant future. Especially marketers. And especially marketers at high technology firms. Got a Linkedin profile, but can’t be bothered ‘starting again’ or ‘replicating’ your personal network on Facebook, or Myspace or Hi5 – or visa versa? Worried about inaccuracy about data about […]

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