Category Archives: Open Social
The right approach is ‘Content Curation’. For me, that’s the Holy Grail.
If I said to you, you can learn about Internet Marketing in a weekend, and implement a thorough Strategic Internet Marketing plan in just 26 weeks, you might react in two negative ways; depending on your perspective. I know I did. How can you provide me a strategic plan? That’s nonsence. or 26 weeks? That’s […]
Facebook is having a public relations nightmare, and it is great spectator sport for the neutral! But just how is this going to pan out? Just a few weeks ago Zuckerberg said, “Facebook Ads represent a completely new way of advertising online.“ He also said that historically (advertising) media has been “pushed out to people” […]
I wrote about Customer Managed Relationships (CMR) here back in July. The debate still goes on here and here. I find it interesting that web 2.0 technologies are very aligned to this ethos, and that in the context of B2B, web 2.0 may help organisations better understand their customers – and at least partially ‘deal […]