Column inches - a lesson in logo (re)design

Elegant font & web 2.0 colour palette used in new logo redesign: £14,000.00
Printed Mousemats: £1,000.00
Printed Pens: £500.00
The look on everyone’s face when they see a picture of a man holding his, er, column inches, when the logo is put on its side: Priceless.

So. All publicity is good publicity right? Alas maybe not.

Great ideas

Great Ideas need landing gear as well as wings. C.D. Jackson

Please help

Sport Relief
(I should apologise for bringing you here by illicit categorisation and tagging, but I won’t. You might have wasted just 10 seconds. Hopefully you will make the choice to change someone’s world in less than a minute).

The 26 Week Internet Marketing Plan

If I said to you, you can learn about Internet Marketing in a weekend, and implement a thorough Strategic Internet Marketing plan in just 26 weeks, you might react in two negative ways; depending on your perspective. I know I did.
How can you provide me a strategic plan? That’s nonsence.
or
26 weeks? That’s [...]

6 factors that make a marketing leader successful

Forrester’s Marketing department do a great job, and they have cut me a very personal email called the Marketing Leadership home page, which has 6 Success Imperatives - the 6 factors that make a marketing leader successful.
Needless to say each imperative leads to a report that I can’t share, but I can share the [...]

Tales from the Inside: Niklas Zennström, founder Skype, Joost & Atomico Investments

Here is an opportunity for all you technology marketers to rub shoulders and ask questions of two technology heavyweights.
Second Chance Tuesday are chatting to the BBC’s Rory Cellan-Jones and Niklas Zennström, the latter who was named by Time Magazine as one of the 100 most influential people of the year in 2006 and is one [...]

Zag your way to brand differentiation

It’s not new. But I am reading Zag which is all about the notion that radical differentiation is the #1 discipline of high-performance brands (and I really want to shout about it!)
If you have read it. Apologies.
BUT if you haven’t, part 1 of the Zag workshop explains why differentiation is key:

Bonus. New [...]

The Meatball Sundae Webinar: A review

WOW. What a great way to spend an hour! With 2000 people on the call Seth Godin’s seminar about ‘Meatball Sundae’ was well worth the investment in time.
I thought I’d quickly highlight what was said in the seminar, and how I interpreted this, for those who could not attend and haven’t read the book.
———————
This is [...]

WordPress for a corporate site?

Does anyone out there have good examples of WordPress being used for a B2B Corporate website? 
This is not related to my job - but a family member asked the question, and I hadn’t considered it before.
Any tips, examples or feedback appreciated!

Make it sound more….

I used to often hear the words….
“Make it sound more salesy“
“Make it sound bigger“
“Make it sound better“
“Make it sound easier“
“Make it sound cooler“
As opposed to making something ’sound’ more….., marketers should spend their time actually ‘making’ it more…..
Next time we hear someone say, “Make it more….”, as marketers we should recognise that there is [...]

Crafting Experiences For Younger Consumers

Generation Y is a unique breed of consumers according to analysts at Forrester. And that is why their clients are asking them how they can serve, retain, and build loyalty with this young segment.
But what exactly makes them different from their elders? And how can technology firms (and everyone else for that matter) grab [...]

Testimonials (and reference based selling)

 
I subscribe to a wonderful newsletter, which is written by a chap called Tom Ranseen from No Spin Marketing in Nashville, USA.  In the latest edition (“NoSpin Debunker” October 2007), he highlights a few helpful hints in getting a leg up on the competition with better [...]

A new definition of marketing

Oh dear God. A new definition of marketing.
Its taken 30 years, and folks are up in arms. The UK Chartered Institute of Marketing’s (CIM) new (draft) definition of marketing definitely swaps brevity for verbosity; and I am not convinced.
Old: ‘The management process responsible for identifying, anticipating and satisfying customer requirements profitably.’
New: ‘The [...]

Good news for UK based B2B marketers

The Direct Marketing Association (DMA) has teamed up with six other trade bodies, including the Internet Advertising Bureau (IAB) and the Institute of Sales Promotion (ISP), to raise the profile and standard of business-to-business marketing communications in the UK.
The joint initiative, to be called the B2B Best Practice Alliance, will cover 14 areas of B2B [...]

Now available as an email

By popular request, you can now subscribe to this blog by email. Powered by Feedburner,  an email simply shows up in your inbox once a day. It is the same low, low price as the regular blog,  but a bit more convenient for the easily forgetful, or the very busy marketing or technology executive.