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Sport Relief
(I should apologise for bringing you here by illicit categorisation and tagging, but I won’t. You might have wasted just 10 seconds. Hopefully you will make the choice to change someone’s world in less than a minute).

Facebook’s crime (and PR nightmare)

Facebook is having a public relations nightmare, and it is great spectator sport for the neutral! But just how is this going to pan out?
Just a few weeks ago Zuckerberg said, “Facebook Ads represent a completely new way of advertising online.“ He also said that historically (advertising) media has been “pushed out [...]

FREE Event: Online Marketing 2007

Online Marketing 2007, (26-27 June) brought to you by NMA and Marketing Week, is one of the only UK events to bring together experts and suppliers covering every element of online marketing all under one roof, over two days. It’s now in its third year and the show promises it’s bigger and better than [...]

RSS and WIKIs in Plain English

Here are two great videos describing RSS and WIKIs in plain English.
Struggling to get your CEO or MD to get to grips with RSS or WIKIs? Send them the videos. If they still don’t get it, they never will. And your most likely in the wrong job.
Thanks to Rob De Lorenzo [...]

A great period of invention

From a A TECHNOLOGY ALERT from The Wall Street Journal……
“Bill Gates and Steve Jobs held a rare joint appearance at The Wall Street Journal’s D: All Things Digital conference in Carlsbad, Calif., talking about the current state of the technology industry and reminiscing about the early days of collaboration between Microsoft and Apple.
The longtime rivals [...]

The Art and Science of Forming Successful Online Communities

Blogs, social networking sites and other Web 2.0 functionalities have forever changed the consumer online experience. Now that these online communities are translating to the business world, they can be powerful tools for BtoB marketing.
For a live Q&A roundtable, featuring industry experts from Ogilvy Public Relations, Ning, SAP AG and Communispace go here. A [...]

The Battle for the Empty Chair - Seminar

HotwirePR are holding a seminar called The Battle for the Empty Chair. On 26 April 2007, in London, they will present their research on the impact the proliferation of digital media channels has on the future of an organisation’s marketing communications.
The backdrop is that the growth of digital media channels and the fragmentation of [...]

Emerging Media in B2B: “The times, they are a-changin.”

Jeff Ramminger is executive vice president of KnowledgeStorm, an Atlanta-based company that helps B2B technology vendors reach technology buyers through online lead-generation and brand-awareness programs, including online content distribution of white papers and product and service information, targeted e-newsletters, webcasts, and online advertising.
His perspectives are always worth reading - and in this piece for Brandchanne.com [...]

Is the Long Tail wagging the dog?

Johnson King has produced a white paper covering the changing media landscape and the rise of social media.
The white paper is written by Ken Young, a journalist with 20 years experience in the technology industry. Ken has edited prominent technology publications as well as writing for The Financial Times, The Guardian and numerous [...]

‘Truth’ & PR

There is a wonderful debate beginning to gather pace which discusses ‘Truth’ and ‘PR’. Contributing to this debate is PRWeek, who hosted a session last week to discuss whether PRs have a ‘duty’ to tell the truth.
Amazingly the ‘truth’ motion was defeated by 138 votes to 124. I’ll say that again. The motion [...]

Operational benefits of web 2.0

I was asked today how Web 2.0 can benefit the operations of B2B technology brands. I described 4 key areas - although there are undoubtedly many more.
Here they are;
1) FACILITATING SELF HELP
Customer service comes at a cost - but is critical. Cutting costs and optimising service IS possible with web 2.0 tools that [...]

What Every Good Marketer Knows (Source: Seth Godin)

As the American’s would say - here are some “game changers”.
The challenge: Embrace them.
I am not bored of saying it. This is Strategic Alternative Marketing®

Anticipated, personal and relevant advertising always does better than unsolicited junk.
Making promises and keeping them is a great way to build a brand.
Your best customers are worth far more [...]

Media 2.0

“Trying to determine what is going on in the world by reading newspapers is like trying to tell the time by watching the second hand of a clock.”
Ben Hecht (1893 - 1964)
If your not into newspapers, but into the media revolution and PR generally, go to the Pr Machine blog.
Today’s news…..

“AdSense Upgrade to [...]

How NOT to make friends and influence people….

PR. Is it a mainstream tactic or an element of a Strategic Alternative Marketing strategy?
It is the latter, but many high technology companies get their PR strategies completely wrong.
SiteMorse offers a range of website testing services that require no setup, downloads or technical support to operate. SiteMorse measures performance, tests functions and checks compliance (HTML/eGMS/Accessibility). [...]