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Sport Relief
(I should apologise for bringing you here by illicit categorisation and tagging, but I won’t. You might have wasted just 10 seconds. Hopefully you will make the choice to change someone’s world in less than a minute).

Advertisers drop Facebook like a lead balloon

***UPDATE 05/08/07***
In total six major firms withdrew advertisements from the networking website Facebook, after they appeared against the British National Party page.
First Direct, Vodafone, Virgin Media, the AA, Halifax and the Prudential all pulled their ads. Virgin said it had to “protect its brand”.
UK advertisers were dropping off Facebook like flies today. Vodafone have [...]

The Greening of Business: Recent Trends & Remaining Hurdles

I am very sick with the amount of high tech firms that are jumping on the green issue to promote their products or services.    Full page ads - with the innovative inclusion of ‘CO2′ in copy is widespread.
Maybe I am a cynic, not only is this type of ‘marketing’ misleading, cheap and probably [...]

FREE Event: Online Marketing 2007

Online Marketing 2007, (26-27 June) brought to you by NMA and Marketing Week, is one of the only UK events to bring together experts and suppliers covering every element of online marketing all under one roof, over two days. It’s now in its third year and the show promises it’s bigger and better than [...]

Nice Viral - Nice print job

Some of the world’s most advanced printing technology has helped bring priceless art to the streets of London. Life-size reproductions of masterpieces from the likes of Constable and Da Vinci have been unveiled across central London. (Below a record shop owner surveys a copy of a priceless Da Vinci!)

Hewlett Packard used new [...]

RSS and WIKIs in Plain English

Here are two great videos describing RSS and WIKIs in plain English.
Struggling to get your CEO or MD to get to grips with RSS or WIKIs? Send them the videos. If they still don’t get it, they never will. And your most likely in the wrong job.
Thanks to Rob De Lorenzo [...]

The Art and Science of Forming Successful Online Communities

Blogs, social networking sites and other Web 2.0 functionalities have forever changed the consumer online experience. Now that these online communities are translating to the business world, they can be powerful tools for BtoB marketing.
For a live Q&A roundtable, featuring industry experts from Ogilvy Public Relations, Ning, SAP AG and Communispace go here. A [...]

Pushing Past the Dip - free eBook

With a title akin to the great but dated ‘Crossing the Chasm’ (ISBN 0-06-051712-3), Seth Godin’s new book ‘The Dip’ is sure to be an Amazon best seller.
The book is released in hardback in the UK tomorrow, with a paperback following August 2nd 2007.
In the interim, make sure you read Seth’s summary eBook “Pushing Past [...]

The Battle for the Empty Chair - Seminar

HotwirePR are holding a seminar called The Battle for the Empty Chair. On 26 April 2007, in London, they will present their research on the impact the proliferation of digital media channels has on the future of an organisation’s marketing communications.
The backdrop is that the growth of digital media channels and the fragmentation of [...]

Emerging Media in B2B: “The times, they are a-changin.”

Jeff Ramminger is executive vice president of KnowledgeStorm, an Atlanta-based company that helps B2B technology vendors reach technology buyers through online lead-generation and brand-awareness programs, including online content distribution of white papers and product and service information, targeted e-newsletters, webcasts, and online advertising.
His perspectives are always worth reading - and in this piece for Brandchanne.com [...]

Is the Long Tail wagging the dog?

Johnson King has produced a white paper covering the changing media landscape and the rise of social media.
The white paper is written by Ken Young, a journalist with 20 years experience in the technology industry. Ken has edited prominent technology publications as well as writing for The Financial Times, The Guardian and numerous [...]

‘Truth’ & PR

There is a wonderful debate beginning to gather pace which discusses ‘Truth’ and ‘PR’. Contributing to this debate is PRWeek, who hosted a session last week to discuss whether PRs have a ‘duty’ to tell the truth.
Amazingly the ‘truth’ motion was defeated by 138 votes to 124. I’ll say that again. The motion [...]

Operational benefits of web 2.0

I was asked today how Web 2.0 can benefit the operations of B2B technology brands. I described 4 key areas - although there are undoubtedly many more.
Here they are;
1) FACILITATING SELF HELP
Customer service comes at a cost - but is critical. Cutting costs and optimising service IS possible with web 2.0 tools that [...]

Late Majority time soon

55 million people now maintain a blog.

One in seven UK Internet users use blogs and social networks like MySpace

Consumers aged 18-24 are more likely to communicate online than watch TV - and they stay in touch using blogs and instant messaging, not email

Over 100 million “home-made” videos have been shared on the social video network [...]

I love e-consultancy.com

e-consultancy.com is a great source of internet marketing news. Once again their Blogs offer news, tips and other assorted highlights from the world of internet marketing and e-commerce that you shouldn’t miss…..
Bright future for ad networks
Gartner predicts that blogging will peak next year
Are PR firms paying Digg users?
Google claims click fraud rate is lower [...]