The mobile web gatecrashes the marketing mix

(Update 22/07/08 - dotMobi, the company behind the .mobi Internet address designed specifically for mobile phones, and AKQA Mobile, the mobile division of the AKQA agency have launched the results of an extensive consumer study of mobile Internet usage and attitudes.)
With the news that 40 million US mobile subscribers (15.6 percent) actively use the mobile [...]

How to clinch business deals

Get the right biscuits
(or if that fails check out the class of 2008: Design Week’s Top 100 Design Consultancies)
(or check out PR Weeks Top 40 Technology oriented PR consultancies)

Formula for the perfect voice

Researchers say they have worked out a mathematical formula to find the perfect human voice.
The mp3 files I’ve heard of the ‘perfect voice’ don’t sound too good to me.
‘Perfect’ isn’t best.

The 101 most useful websites

Out of millions to choose from, the UK’s Telegraph picks the 101 most useful websites.

Please help

Sport Relief
(I should apologise for bringing you here by illicit categorisation and tagging, but I won’t. You might have wasted just 10 seconds. Hopefully you will make the choice to change someone’s world in less than a minute).

US Marketers Losing Confidence in TV

<Update 03/02/08: More advertising shifts here>
Whether traditional TV advertising has truly lost its power, marketers and advertisers are already eager to find alternatives. The US based Association of National Advertisers and Forrester Research’s fourth biennial TV and Technology survey shows a dramatic loss of confidence in the medium as the industry gears up to explore [...]

The 26 Week Internet Marketing Plan

If I said to you, you can learn about Internet Marketing in a weekend, and implement a thorough Strategic Internet Marketing plan in just 26 weeks, you might react in two negative ways; depending on your perspective. I know I did.
How can you provide me a strategic plan? That’s nonsence.
or
26 weeks? That’s [...]

10 emerging trends in Media

Rainer Präsoll points out this study which examines 10 emerging trends sure to have a major influence on the media sector.

6 factors that make a marketing leader successful

Forrester’s Marketing department do a great job, and they have cut me a very personal email called the Marketing Leadership home page, which has 6 Success Imperatives - the 6 factors that make a marketing leader successful.
Needless to say each imperative leads to a report that I can’t share, but I can share the [...]

Tales from the Inside: Niklas Zennström, founder Skype, Joost & Atomico Investments

Here is an opportunity for all you technology marketers to rub shoulders and ask questions of two technology heavyweights.
Second Chance Tuesday are chatting to the BBC’s Rory Cellan-Jones and Niklas Zennström, the latter who was named by Time Magazine as one of the 100 most influential people of the year in 2006 and is one [...]

Bedtime alert

Can, or reschedule that late conference call, and don’t surf on your phone late at night.
Using a mobile phone before going to bed could stop you getting a decent night’s sleep, research suggests.
Typical.
It would explain my feelings of confusion at bedtime though.

Eight Business Technology Trends

Bruce discusses The McKinsey Quarterly and their “Eight Business Technology Trends To Watch” ;with a particular emphasis on those trends with an impact on Customer Experience.
As an aside “Business Technology” trends. There’s a phrase that won’t last too much longer.
n.b. 1: Bruce Temkin is Vice President and Principal Analyst at Forrester Research focusing on [...]

Crafting Experiences For Younger Consumers

Generation Y is a unique breed of consumers according to analysts at Forrester. And that is why their clients are asking them how they can serve, retain, and build loyalty with this young segment.
But what exactly makes them different from their elders? And how can technology firms (and everyone else for that matter) grab [...]

Agenda Setters 2007

Silicon.com has come up trumps with its Agenda Setters for 2007.  Take a look at the List and see who’s on it.  Alternatively take a peek at the break downs by Business Leaders,  Technologists, Entrepreneurs, and Media Movers.And for the real trend followers there is the Achievers 2000-07 trackback (which charts the top performers over [...]

Banner Blindness

The most prominent result from Jakob Nielsen’s new eyetracking studies is not actually new. He simply confirmed for the umpteenth time that banner blindness is real. As I have always thought, users almost never look at anything that looks like an advertisement - whether or not it’s actually an ad.
Remarkable.
According to Nielsen’s findings, [...]