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Sport Relief
(I should apologise for bringing you here by illicit categorisation and tagging, but I won’t. You might have wasted just 10 seconds. Hopefully you will make the choice to change someone’s world in less than a minute).

The 26 Week Internet Marketing Plan

If I said to you, you can learn about Internet Marketing in a weekend, and implement a thorough Strategic Internet Marketing plan in just 26 weeks, you might react in two negative ways; depending on your perspective. I know I did.
How can you provide me a strategic plan? That’s nonsence.
or
26 weeks? That’s [...]

The Debate: “Has digital media usurped traditional B2B channels”

B2B Marketing, in partnership with Mardev, will be hosting its 6th event, as part of the B2B Marketing Great Debate series on September the 18th -  “Has Digital media usurped traditional B2B channels.”
Be part of the new media debate and get inspired insight into current thinking behind the new integrated mix; and then network with [...]

FREE Event: Online Marketing 2007

Online Marketing 2007, (26-27 June) brought to you by NMA and Marketing Week, is one of the only UK events to bring together experts and suppliers covering every element of online marketing all under one roof, over two days. It’s now in its third year and the show promises it’s bigger and better than [...]

80% of 1990s Usability Study still holds true

As Web usability testing enters its 14th year, it’s worth asking how early results have held up to recent user research.
10 years ago, Jakob Nielsen wrote an article on the changes in Web usability from 1994 to 1997. A few of his original findings were no longer valid a mere 3 years [...]

An Excellent Web Design Best Practice Guide

e-consultancy have just introduced their latest best practice guide. This time it concerns itself with Web Design.
Now this is a popular topic, and everyman and his dog has a perspective on what to do and what not to do when it comes to web design. But just for a change, e-consultancy introduced this [...]

43 Web Design Mistakes You Should Avoid

43 Web Design Mistakes You Should Avoid

Search: How to find the road less travelled

Depending on who you ask, Google accounts for between 40 and 50-something percent of the search engine market (add in Yahoo and MSN and the figure jumps to around 90 percent). And rightly so—the service gives speedy results and has a very good user interface.
But do you ever want to try a different [...]

6 FREE sample RFP templates for your marketing projects

Need to find a new agency, platform, or other supplier of digital services? Need help in outlining your project? Need to know the right kinds of questions to ask and how to specify your requirements?
e-consultancy have just published six Request For Proposal (RFP) templates to help you improve the process of briefing and choosing new [...]

Interface decision making: in the blink of an eye

This post started a brief conversation about usability, interfaces and making first impressions count. In it David Hawdale discusses various usability issues in a little more detail.
After reading his comment, I jumped on his website to take a look around and was presented with these images.

Thanks for the laugh David. This sure flags [...]

The Battle for the Empty Chair - Seminar

HotwirePR are holding a seminar called The Battle for the Empty Chair. On 26 April 2007, in London, they will present their research on the impact the proliferation of digital media channels has on the future of an organisation’s marketing communications.
The backdrop is that the growth of digital media channels and the fragmentation of [...]

Online marketing & the business case

Having trouble convincing yourself, your boss, your investors, or your client, about the merits of investing in online marketing? Struggling to back up your arguments?
e-consultancy have produced six ready-made ‘business cases’ for the key internet marketing disciplines that every company should consider embracing. They are:
1. Search Engine Optimisation (SEO) - The Business Case >>
2. Paid [...]

Emerging Media in B2B: “The times, they are a-changin.”

Jeff Ramminger is executive vice president of KnowledgeStorm, an Atlanta-based company that helps B2B technology vendors reach technology buyers through online lead-generation and brand-awareness programs, including online content distribution of white papers and product and service information, targeted e-newsletters, webcasts, and online advertising.
His perspectives are always worth reading - and in this piece for Brandchanne.com [...]

Bits and Pieces

1) Behavioral targetting can increase sales by more than 200%.
2) A limited understanding of the online environment is holding back nearly a third of companies (30%) from increasing investment in internet marketing, according to the results of a survey by the CBI and Google. A full .pdf report is available on the CBI website [...]

Current Issues in Web Usability

I love good, free stuff. Check out the bi-weekly column by Dr. Jakob Nielsen, principal, Nielsen Norman Group.
Their report Participation Inequality: Encouraging More Users to Contribute (Oct. 9)
highlights that in most online systems, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for [...]