Category Archives: Social Media
What a great infographic from the UK’s CIM (Chartered institute of Marketing). Covering skills, talent, monitoring and listening, data and privacy and future barriers, they’ve published some of the results from the second wave of the Social Media Benchmark. You can also download your own PDF copy here.
The right approach is ‘Content Curation’. For me, that’s the Holy Grail.
So which brands are the MOST social? That is to say, which brands – based on overall buzz from status updates, videos, photos and blog posts – score most highly? iPhone? Wii? Fashion brands must score highly right? Well Vitrue’s Social Media Index (SMI) assigns brands and products a score, based on exactly this. Obviously […]
I’m confused. For a while I was thinking – is this a case of me having a severe bah-humbug situation occurring? Or are some of the UK’s leading digital & interactive agency’s actually completely out of their minds? My children can breathe a sigh of relief. Alas it’s the latter. First of all, let’s get […]
I wanted to draw you attention to a FREE resource for those of you who want to benefit from a community of the world’s digital marketing and ecommerce professionals. Econsultancy exists to help its members “sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything […]
Dirk van Graver at “Record | Preserve | Share” has commented on a business week article that asks us to imagine one number that sums up how influential we are. It is a subject I discussed some time ago, when I was craving a golden ratio in relation to social networking. Back then I said; […]
Chris Brogan points us at 20 Free eBooks about Social Media (Don’t ignore the extras in the comments)
Adam Kmiec is an Interactive Marketer at Colle+McVoy. His presentation on Slideshare about micro interactions is well worth looking at.
(Update 22/07/08 – dotMobi, the company behind the .mobi Internet address designed specifically for mobile phones, and AKQA Mobile, the mobile division of the AKQA agency have launched the results of an extensive consumer study of mobile Internet usage and attitudes.) With the news that 40 million US mobile subscribers (15.6 percent) actively use the […]
ChangeThis wrote to me today with a special offer from Dave Balter. Dave is the author of “The Word on Word of Mouth,” a manifesto they published in 2004. The creator of BzzAgent, co-founder of WOMMA (Word of Mouth Marketing Association) and author of THE GRAPEVINE, Dave has a new book out. It is entitled […]
The latest video from Common Craft – focusing on basics of social media: new technology that makes everyone a producer and tools that give everyone a chance to have a say.
….or “How to think in a world gone digital.” by Jan Leth, Ogilvy & Mather.
This blog is two years old today. On 16th March 2006 I decided I wanted to blog, and on 20th March 2006 I made my first post ever. That’s just 730 days, or 17,520 hours ago. And yet I feel I have achieved so much, and learnt so much. For instance in that time the […]