The mobile web gatecrashes the marketing mix

(Update 22/07/08 - dotMobi, the company behind the .mobi Internet address designed specifically for mobile phones, and AKQA Mobile, the mobile division of the AKQA agency have launched the results of an extensive consumer study of mobile Internet usage and attitudes.)
With the news that 40 million US mobile subscribers (15.6 percent) actively use the mobile [...]

The word of Mouth Manual: Volume II

ChangeThis wrote to me today with a special offer from Dave Balter.  Dave is the author of “The Word on Word of Mouth,” a manifesto they published in 2004.
The creator of BzzAgent, co-founder of WOMMA (Word of Mouth Marketing Association) and author of THE GRAPEVINE, Dave has a new book out. It is entitled THE [...]

Where are you on the stairway to heaven?

David Armano’s excellent diagram of the ladder up to Brand Heaven and the ladder down to Brand Hell. 

How to clinch business deals

Get the right biscuits
(or if that fails check out the class of 2008: Design Week’s Top 100 Design Consultancies)
(or check out PR Weeks Top 40 Technology oriented PR consultancies)

The future of marketing communications….

….or “How to think in a world gone digital.” by Jan Leth, Ogilvy & Mather.

Innovation: Indexed

Jessica Hagy has an awesome site. It’s a little project, “that lets her make fun of some things and sense of others.”
This grabbed my attention, and there is plenty more like it.

Great stuff.

Definitions of marketing

There is a lot of debate and commentary about Seth Godin’s recent post about a definition of ‘marketing’.
The Chartered Institute of Marketing (CIM) would have you think the definition is this. Ouch.
Is Seth’s definition any better? Does its brevity raise more questions than it actually answers? Do the four words focus the [...]

Branded Software Experiences

Branded Software Experiences - A Cost-Effective and Critical Component of Your Brand Advertising Mix. Free Whitepaper from the BrandChannel.com

The race, the elephant and Jennifer

The internet is like an elephant. It never forgets.
As long as there is a server, a web page with a story about you, plus money in the meter, you are going to be read about. For days, weeks, years, possibly decades. Great news.
Possibly.
Which is why I feel for Jennifer.
Nobody wants to be [...]

Great ideas

Great Ideas need landing gear as well as wings. C.D. Jackson

Résumé (or CV for us Brits)

I really like Seth Godin. Who wouldn’t in a role like mine? But today he got it wrong.
He said;
If you’re remarkable, amazing or just plain spectacular, you probably shouldn’t have a résumé at all.
I agree that jobs don’t get filled by people emailing in résumés, especially jobs in start-ups, or remarkable organisations. [...]

Please help

Sport Relief
(I should apologise for bringing you here by illicit categorisation and tagging, but I won’t. You might have wasted just 10 seconds. Hopefully you will make the choice to change someone’s world in less than a minute).

What’s your favorite question?

Those who ask “why” are typically more holistic or whole-brained thinkers.
Those who ask “how” are typically more box thinkers.
And those who ask “why not” are typically the challenging thinkers.
And yet all types, of course, are equally valuable and equally required for innovation!
Great .pdf manifesto by Corinne Miller the Founder & Principal Consultant [...]

When is your next Grand Opening?

I was recently invited to Apple’s store opening in Milton Keynes.

It got me thinking. 
If you are a technology business professional there is no reason why you can’t put on a “Grand Opening” the next time there is a new office, or an “Open Day” when a new Service is launched, or a “Country [...]

US Marketers Losing Confidence in TV

<Update 03/02/08: More advertising shifts here>
Whether traditional TV advertising has truly lost its power, marketers and advertisers are already eager to find alternatives. The US based Association of National Advertisers and Forrester Research’s fourth biennial TV and Technology survey shows a dramatic loss of confidence in the medium as the industry gears up to explore [...]