Category Archives: trust

Google looks to measure ‘influence’ and the ‘influencers’

October 23, 2008 · by · in Business, Buzz, Facebook, Google, ideas, Ideas and Riffs, Influence, marketing, Measurement, Online, Social Graphs, Social Media, Social Networking, technology, trust, Twitter, web 2.0, Web2.0

Dirk van Graver at “Record | Preserve | Share” has commented on a business week article that asks us to imagine one number that sums up how influential we are.  It is a subject I discussed some time ago, when I was craving a golden ratio in relation to social networking. Back then I said; […]

20 free eBooks about social media

August 12, 2008 · by · in 2.0, Books, Business, digital, ideas, Ideas and Riffs, Influence, marketing, Media, Planning, Public Relations, Social Media, Social Networking, Strategy, technology, trust, Twitter, User Generated Content, Web, web 2.0, Web2.0, word of mouth

Chris Brogan points us at 20 Free eBooks about Social Media (Don’t ignore the extras in the comments)

the little things that matter

July 31, 2008 · by · in 2.0, Advertising, Branding, Business, Conversational marketing, Customer service, Design, digital, Facebook, ideas, Ideas and Riffs, marketing, Media, Social Media, Social Networking, Strategy, technology, trust, Twitter, User Generated Content, Web, web 2.0, Web2.0, WOM, word of mouth

Adam Kmiec is an Interactive Marketer at Colle+McVoy.  His presentation on Slideshare about micro interactions is well worth looking at.

A marketing moral dilemma

July 31, 2008 · by · in Business, marketing, trust

It’s rare I get marketing related moral dilemmas. “Tell the truth“, “live and breath an authentic story“; and I’ll be alright. That’s my perspective. So is it wrong to positively promote a green agenda? Am I jumping on a bandwagon for commercial gain if I do? Here is the dilemma.   Albeit, its very mundane and […]

Bad news travels fastest

July 11, 2008 · by · in Fun, ideas, marketing, trust

A lie gets halfway around the world before the truth has a chance to pull his pants up. Sir Winston Leonard Spencer Churchill (30 November 1874 – 24 January 1965) So lies travel too fast to handle AND you have a lot more fun with the truth. Update 17/07/08: Using the same quote, eConsultancy blogger […]

The word of Mouth Manual: Volume II

June 17, 2008 · by · in Advertising, Business, Buzz, ideas, Influence, marketing, Media, PR, Social Media, Strategy, trust, word of mouth

ChangeThis wrote to me today with a special offer from Dave Balter.  Dave is the author of “The Word on Word of Mouth,” a manifesto they published in 2004. The creator of BzzAgent, co-founder of WOMMA (Word of Mouth Marketing Association) and author of THE GRAPEVINE, Dave has a new book out. It is entitled […]

Where are you on the stairway to heaven?

June 4, 2008 · by · in Branding, Business, ideas, illustration, marketing, Strategy, trust

David Armano’s excellent diagram of the ladder up to Brand Heaven and the ladder down to Brand Hell. 

Definitions of marketing

May 5, 2008 · by · in Business, ideas, Ideas and Riffs, marketing, Strategy, trust

There is a lot of debate and commentary about Seth Godin’s recent post about a definition of ‘marketing’. The Chartered Institute of Marketing (CIM) would have you think the definition is this. Ouch. Is Seth’s definition any better? Does its brevity raise more questions than it actually answers? Do the four words focus the mind […]

Please help

March 14, 2008 · by · in 2.0, ACL, Adobe, Advertising, Affiliate Marketing, Analyst, Analytics, Apple, Awards, BBC, Blog, Blogging, Blogroll, blogs, bob, Books, Branding, Business, Buzz, CBS, Charity, CIM, Colour, Computer, Computing, Conversational marketing, Conversion, Cool, copywriting, Corbis, CRM, Customer service, Data, Deloitte, Design, digital, Direct Email, Direct Mail, dotcoms, Email, EMI, Entertainment, Entrepreneur, Events, Experiential, Facebook, Fairchild Semiconductor, Forrester, Fun, garfield, Gartner, Google, IBM, ideas, Ideas and Riffs, Illusion, illustration, Imagery, Influence, Infrared, IODA, iStock, IT, IT Planning, Job, Keywords, Knee, last.fm, Mac, marketing, Measurement, Media, Microsoft, MIT, Mobile, Music, News, ogilvy, Online, Online Video, Open Social, PC, permission, photography, Planning, podcast, Power 150, PR, Printing, Public Relations, Punchstock, Quotes, Religion, Remarkable, Research, RSS, Salmon, Scene7, Search, Search Engine Optimisation, Second Chance Tuesday, Second Life, Semantic Web, SEO, SEO / SEM, Sinclair, Social Graphs, Social Media, Social Networking, Software, Sony BMG, Spam, SPARQL, Spectrum, sport, SQL, startups, stock photography, Strategy, Surgery, Survival, Tattoo, technology, The Orchard, Tim Berners-Lee, trust, TV, Twitter, Uncategorized, Usability, User Generated Content, venture capital, verge, Viral, Viral Coefficient, Virtual Worlds, Warner Music Group, Web, web 2.0, Web2.0, webmasters, White Paper, wi-fi, WIFI, WIKI, Wired.com, WOM, word of mouth, Wordpress, Xerox, Xuuk, Yahoo!, YouTube, ZX

Sport Relief (I should apologise for bringing you here by illicit categorisation and tagging, but I won’t. You might have wasted just 10 seconds. Hopefully you will make the choice to change someone’s world in less than a minute).

The Meatball Sundae Webinar: A review

January 23, 2008 · by · in 2.0, Advertising, Branding, Business, ideas, marketing, permission, Planning, Remarkable, Social Media, Social Networking, Strategy, technology, trust, User Generated Content, Viral, Web, web 2.0, Web2.0, word of mouth

WOW. What a great way to spend an hour! With 2000 people on the call Seth Godin’s seminar about ‘Meatball Sundae’ was well worth the investment in time. I thought I’d quickly highlight what was said in the seminar, and how I interpreted this, for those who could not attend and haven’t read the book. […]

Social Networks and a Golden Ratio

January 3, 2008 · by · in Social Media, 2.0, web 2.0, Web2.0, marketing, ideas, Computing, trust, Facebook, Business, Influence, Social Graphs, Open Social, Media, Social Networking, technology

It’s bugged me for a while, and low and behold Seth Godin sums it up again. First. And that’s two posts in a row from me, with a Godin influence! Damn it that guy is good. Anyway, Seth says “One of the mantras of networking (and the many social networking sites that people are flocking […]

Seth Godin Webinar

January 3, 2008 · by · in Advertising, Branding, Business, Entrepreneur, Events, ideas, Ideas and Riffs, marketing, Media, permission, Remarkable, Strategy, trust

Being based in the UK, getting to hear Seth Godin live is pretty rare. Thank god for YouTube recordings and the web generally eh? Although face-to-face is best, this webinar is going to be a great way to hear him speak ‘live’, hear some stories and anecdotes and learn from one of the very greatest […]

The opt-in hokey cokey. In out, in out….

November 27, 2007 · by · in Direct Email, Email, ideas, marketing, permission, trust

I am flabbergasted. OMG! I’ve never had an email requesting I re-opt-in to email correspondance, after previously opting out. Here’s the email in full. Obviously received, read and deleted. The only thing left? A stain on their good name. —————– From: xxxx (Intl Vendor) [mailto: xxxx] Sent: 26 November 2007 09:55 To: xxxx Subject: xxxx […]

Taking the shine off Viral

November 27, 2007 · by · in 2.0, Facebook, ideas, Ideas and Riffs, marketing, Online Video, trust, Viral, YouTube

There was an interesting post earlier this week on Tech Crunch concerning The Secret Strategies Behind Many “Viral” Videos – as defined by a real expert in the industry. I have to say I am a tad disappointed with the approach that the author outlines in relation to getting onto the “Most Viewed” page. Here […]

Trusted advice or marketing clap-trap. Your choice.

November 2, 2007 · by · in 2.0, BBC, Buzz, dotcoms, Entrepreneur, marketing, Social Media, startups, trust, User Generated Content

I have written about Crowdstorm in my posts The UKs small firms – “failing to make use of web” and 13 British dotcoms to watch, and yesterday the price comparison site developed by Philip Wilkinson, the founder of Kelkoo UK and Shopgenie, was launched. What I like about this offering is that it’s a shop comparison site […]

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