Category Archives: trust
It’s rare I get marketing related moral dilemmas. “Tell the truth“, “live and breath an authentic story“; and I’ll be alright. That’s my perspective. So is it wrong to positively promote a green agenda? Am I jumping on a bandwagon for commercial gain if I do? Here is the dilemma. Albeit, its very mundane and […]
A lie gets halfway around the world before the truth has a chance to pull his pants up. Sir Winston Leonard Spencer Churchill (30 November 1874 – 24 January 1965) So lies travel too fast to handle AND you have a lot more fun with the truth. Update 17/07/08: Using the same quote, eConsultancy blogger […]
David Armano’s excellent diagram of the ladder up to Brand Heaven and the ladder down to Brand Hell.
There is a lot of debate and commentary about Seth Godin’s recent post about a definition of ‘marketing’. The Chartered Institute of Marketing (CIM) would have you think the definition is this. Ouch. Is Seth’s definition any better? Does its brevity raise more questions than it actually answers? Do the four words focus the mind […]
Being based in the UK, getting to hear Seth Godin live is pretty rare. Thank god for YouTube recordings and the web generally eh? Although face-to-face is best, this webinar is going to be a great way to hear him speak ‘live’, hear some stories and anecdotes and learn from one of the very greatest […]
I am flabbergasted. OMG! I’ve never had an email requesting I re-opt-in to email correspondance, after previously opting out. Here’s the email in full. Obviously received, read and deleted. The only thing left? A stain on their good name. —————– From: xxxx (Intl Vendor) [mailto: xxxx] Sent: 26 November 2007 09:55 To: xxxx Subject: xxxx […]