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(I should apologise for bringing you here by illicit categorisation and tagging, but I won’t. You might have wasted just 10 seconds. Hopefully you will make the choice to change someone’s world in less than a minute).

The 26 Week Internet Marketing Plan

If I said to you, you can learn about Internet Marketing in a weekend, and implement a thorough Strategic Internet Marketing plan in just 26 weeks, you might react in two negative ways; depending on your perspective. I know I did.
How can you provide me a strategic plan? That’s nonsence.
or
26 weeks? That’s [...]

Banner Blindness

The most prominent result from Jakob Nielsen’s new eyetracking studies is not actually new. He simply confirmed for the umpteenth time that banner blindness is real. As I have always thought, users almost never look at anything that looks like an advertisement - whether or not it’s actually an ad.
Remarkable.
According to Nielsen’s findings, [...]

Usability: do’s and don’t’s

I am always plugging e-consultancy and their reports. I’m going to stop. After this last post….
Have you ever wondered if you are spending more or less than other companies on usability? Or wondered which sites you should be looking to for inspiration - i.e. the best-rated UK websites for user experience? What [...]

FREE Event: Online Marketing 2007

Online Marketing 2007, (26-27 June) brought to you by NMA and Marketing Week, is one of the only UK events to bring together experts and suppliers covering every element of online marketing all under one roof, over two days. It’s now in its third year and the show promises it’s bigger and better than [...]

Billboards that know when you look at them

Billboards that know when you’re looking at them will soon be a reality, if new eye-tracking gear from a Canadian startup makes good on its maker’s claims.

The eyebox2 from xuuk is a palm-size video camera surrounded by infrared light-emitting diodes. It can record eye contact with 15-degree accuracy at a distance of up to 33 [...]

80% of 1990s Usability Study still holds true

As Web usability testing enters its 14th year, it’s worth asking how early results have held up to recent user research.
10 years ago, Jakob Nielsen wrote an article on the changes in Web usability from 1994 to 1997. A few of his original findings were no longer valid a mere 3 years [...]

An Excellent Web Design Best Practice Guide

e-consultancy have just introduced their latest best practice guide. This time it concerns itself with Web Design.
Now this is a popular topic, and everyman and his dog has a perspective on what to do and what not to do when it comes to web design. But just for a change, e-consultancy introduced this [...]

Gadget madness

Ok, here’s three gadgets making news. Big news. Front page of the bbc homepage sized news (trust me that’s big). I dig in, watch more, read more, and I feel disappointed. Very disappointed. WOW what a let down.
1st gadget up is a motion-sensitive laptop which is controlled through movement.
Next is a [...]

Web 2.0 ‘distracts good design’

Hype about Web 2.0 is making web firms neglect the basics of good design, web usability guru Jakob Nielsen has said. He warned that the rush to make webpages more dynamic often meant users were badly served.

43 Web Design Mistakes You Should Avoid

43 Web Design Mistakes You Should Avoid

6 FREE sample RFP templates for your marketing projects

Need to find a new agency, platform, or other supplier of digital services? Need help in outlining your project? Need to know the right kinds of questions to ask and how to specify your requirements?
e-consultancy have just published six Request For Proposal (RFP) templates to help you improve the process of briefing and choosing new [...]

Interface decision making: in the blink of an eye

This post started a brief conversation about usability, interfaces and making first impressions count. In it David Hawdale discusses various usability issues in a little more detail.
After reading his comment, I jumped on his website to take a look around and was presented with these images.

Thanks for the laugh David. This sure flags [...]

Online marketing & the business case

Having trouble convincing yourself, your boss, your investors, or your client, about the merits of investing in online marketing? Struggling to back up your arguments?
e-consultancy have produced six ready-made ‘business cases’ for the key internet marketing disciplines that every company should consider embracing. They are:
1. Search Engine Optimisation (SEO) - The Business Case >>
2. Paid [...]

First impressions count for web

Internet users make up their minds about the quality of a website in the blink of an eye, a study shows.  How long have you got to make an impression online?
1 minute? 45 seconds? 10 seconds?
Not even close.
Researchers found that the brain makes decisions in just a 20th of a second of [...]