The mobile web gatecrashes the marketing mix

(Update 22/07/08 - dotMobi, the company behind the .mobi Internet address designed specifically for mobile phones, and AKQA Mobile, the mobile division of the AKQA agency have launched the results of an extensive consumer study of mobile Internet usage and attitudes.)
With the news that 40 million US mobile subscribers (15.6 percent) actively use the mobile [...]

Beautiful Word Clouds

I like tag clouds and have just found Wordle - a playful service for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text.
It’s not a development of rocket science proportions - but what I like about it, is the ability [...]

The future of marketing communications….

….or “How to think in a world gone digital.” by Jan Leth, Ogilvy & Mather.

Want to write a book?

Today, there is one less excuse not to. Thanks to Blurb.com.

I just published my own - a photo portfolio - and will report back on the quality in due course.
My initial belief is that it is ideal for photo books, portfolios, business books, wedding books and even a blog book, something that has been in [...]

What does it feel like to be 2 yrs old?

This blog is two years old today.  On 16th March 2006 I decided I wanted to blog, and on 20th March 2006 I made my first post ever.
That’s just 730 days, or 17,520 hours ago.
And yet I feel I have achieved so much, and learnt so much.  For instance in that time the blog has [...]

Please help

Sport Relief
(I should apologise for bringing you here by illicit categorisation and tagging, but I won’t. You might have wasted just 10 seconds. Hopefully you will make the choice to change someone’s world in less than a minute).

‘Grown up’ social networking

There is a good piece in silicon.com today about LinkedIn, and how their CEO believes that it is very different to Facebook and the other social networking sites.
I agree, and somewhat bizarrely disagree completely.
I’m very much in tune with LinkedIn’s CEO and his thinking about LinkedIn’s role and ‘reason for being’. In fact I [...]

Twitter on paper

I have mentioned Lee and Sachi LeFever’s WIKI and RSS video’s before.

Their series of short explanatory videos (The Common Craft Show) fight complexity - with simple videos in plain language. They call their format “paperworks”. I think they are simply great.
Their latest video is all about Twitter - and again is worth [...]

The 26 Week Internet Marketing Plan

If I said to you, you can learn about Internet Marketing in a weekend, and implement a thorough Strategic Internet Marketing plan in just 26 weeks, you might react in two negative ways; depending on your perspective. I know I did.
How can you provide me a strategic plan? That’s nonsence.
or
26 weeks? That’s [...]

Making any money on your Island?

The Meatball Sundae Webinar: A review

WOW. What a great way to spend an hour! With 2000 people on the call Seth Godin’s seminar about ‘Meatball Sundae’ was well worth the investment in time.
I thought I’d quickly highlight what was said in the seminar, and how I interpreted this, for those who could not attend and haven’t read the book.
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This is [...]

Lazysphere. An Idea spreading fast

I really didn’t know whether to write this. But ho-hum. Here goes….
On his blog Micro Persuasion, Steve Rubel explores technology and its impact on marketing communications. One of his posts The Lazysphere and the Decline of Deep Blogging has really struck a cord with bloggers, journalists and online observers. And [...]

Why next year will be make or break for traditional media

I’ve never copied anything into my blog verbatim so I really want to reference the source on this one……so for the absence of doubt what follows is taken entirely from The Business, and was authored by David Crow (Not me). It is a great piece, and I think you should read it.
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It is hard [...]

I’d love the iPhone even if I wasn’t a stealth marketing parody

Like you, I’m bombarded every minute, of every day, with advertising. And having been misled more than a few times in my life, I’m immediately skeptical of any gadget or IT product I see on the back of a magazine or in a WAGs handbag. That’s why I was so surprised by the new [...]

CMR - Customer Managed Relationships

I wrote about Customer Managed Relationships (CMR) here back in July.
The debate still goes on here and here. I find it interesting that web 2.0 technologies are very aligned to this ethos, and that in the context of B2B, web 2.0 may help organisations better understand their customers - and at least partially ‘deal [...]