Facebook in reality
Posted on May 20, 2008 by Chris Hoskin
Filed under: Facebook, Fun, Online Video, Social Media, Social Networking, Viral, Web2.0, marketing, web 2.0 | Tagged: Facebook, reality, YouTube | No Comments »
Please help
Posted on March 14, 2008 by Chris Hoskin
Sport Relief
(I should apologise for bringing you here by illicit categorisation and tagging, but I won’t. You might have wasted just 10 seconds. Hopefully you will make the choice to change someone’s world in less than a minute).
Filed under: 2.0, ACL, Adobe, Advertising, Affiliate Marketing, Analyst, Analytics, Apple, Awards, BBC, Blog, Blogging, Blogroll, Books, Branding, Business, Buzz, CBS, CIM, CRM, Charity, Colour, Computer, Computing, Conversational marketing, Conversion, Cool, Corbis, Customer service, Data, Deloitte, Design, Direct Email, Direct Mail, EMI, Email, Entertainment, Entrepreneur, Events, Experiential, Facebook, Fairchild Semiconductor, Forrester, Fun, Gartner, Google, IBM, IODA, IT, IT Planning, Ideas and Riffs, Illusion, Imagery, Influence, Infrared, Job, Keywords, Knee, MIT, Mac, Measurement, Media, Microsoft, Mobile, Music, News, Online, Online Video, Open Social, PC, PR, Planning, Power 150, Printing, Public Relations, Punchstock, Quotes, RSS, Religion, Remarkable, Research, SEO, SEO / SEM, SPARQL, SQL, Salmon, Scene7, Search, Search Engine Optimisation, Second Chance Tuesday, Second Life, Semantic Web, Sinclair, Social Graphs, Social Media, Social Networking, Software, Sony BMG, Spam, Spectrum, Strategy, Surgery, Survival, TV, Tattoo, The Orchard, Tim Berners-Lee, Twitter, Usability, User Generated Content, Viral, Viral Coefficient, Virtual Worlds, WIFI, WIKI, WOM, Warner Music Group, Web, Web2.0, White Paper, Wired.com, Wordpress, Xerox, Xuuk, Yahoo!, YouTube, ZX, blogs, bob, copywriting, digital, dotcoms, garfield, iStock, ideas, illustration, last.fm, marketing, ogilvy, permission, photography, podcast, sport, startups, stock photography, technology, trust, venture capital, verge, web 2.0, webmasters, wi-fi, word of mouth | Tagged: News, marketing, photos, Fun, ideas, television, Design, Advertising, blogs, web 2.0, video, YouTube, Blog, Media, Business, technology, trends, Entertainment, photography, Blogging, Events, internet, work, inspiration, Research, Leadership, Community, Money, TV, Politics, Life, Music, Family, Personal, Religion, Random, Art, Travel, Culture, Thoughts, Love, Humor, Books, Health, Friends, Food, Poetry, Writing, Relationships, Movies, History, Barack, Obama, Sports, Education, Hillary, clinton, Videos, People, Reviews, Christianity, Fashion, Philosophy, Faith, Science, Sex, Society, Democrats, School, Spirituality, Opinion, Parenting, Pictures, Environment, Kids, Women, Home, God, Misc, Church, Film, Funny, Rants, Children, Election 2008, The Page, Quotes, Answered, Big, Questions, Anime, Articles, Unanswered, Big Questions, Government, Games, Miscellaneous, Shopping, USA, Jesus, Marriage, 2008, Nature, Musings, Economy, Animals, Theology, Software, Psychology, Announcements, Recipes, Club, penguin, Eliot Spitzer, Islam, Crime, Me, Economics, World, Ramblings, Bible, Stuff, Elections, United states, Comedy, Political, Pop culture, Hip-hop, Race, Poems, India, Review, Links, Age 5-14, Prayer, Physics, Projects, John McCain, Commentary, Iraq, Basketball, Spiritual, Sewing, My Life, China, Stories, Current Events, English, Reflections, Journal, Daily, Update, Welcome, Fiction, Charity | No Comments »
So you do XP huh?
Posted on March 12, 2008 by Chris Hoskin
The 26 Week Internet Marketing Plan
Posted on February 24, 2008 by Chris Hoskin
If I said to you, you can learn about Internet Marketing in a weekend, and implement a thorough Strategic Internet Marketing plan in just 26 weeks, you might react in two negative ways; depending on your perspective. I know I did.
How can you provide me a strategic plan? That’s nonsence.
or
26 weeks? That’s [...]
Filed under: Advertising, Affiliate Marketing, Analytics, B2B, Blog, Blogging, Branding, Business, Buzz, Conversion, Data, Direct Email, Entrepreneur, IT, IT Planning, Influence, Keywords, Measurement, Media, Online, Online Video, Open Social, Planning, RSS, Research, SEO, SEO / SEM, Search, Search Engine Optimisation, Social Media, Social Networking, Strategy, Usability, User Generated Content, Viral, Viral Coefficient, Virtual Worlds, Web, Web2.0, YouTube, blogs, copywriting, marketing, permission, podcast, technology, web 2.0, word of mouth | Tagged: david Bain, Internet Marketing, Internet Marketing Plan, Jonathan Farrington, Marketing Automation and Launch, Marketing Strategy, Marketing Training, Purple Internet Marketing, Strategic Plan, The 26 Week Internet Marketing Plan, Website Structure, Yaro Starak | 1 Comment »
The Meatball Sundae Webinar: A review
Posted on January 23, 2008 by Chris Hoskin
WOW. What a great way to spend an hour! With 2000 people on the call Seth Godin’s seminar about ‘Meatball Sundae’ was well worth the investment in time.
I thought I’d quickly highlight what was said in the seminar, and how I interpreted this, for those who could not attend and haven’t read the book.
———————
This is [...]
Filed under: 2.0, Advertising, Branding, Business, Planning, Remarkable, Social Media, Social Networking, Strategy, User Generated Content, Viral, Web, Web2.0, ideas, marketing, permission, technology, trust, web 2.0, word of mouth | Tagged: Business, Events, inspiration, internet, marketing, Meatball Sundae, Media, revolution, seth godin, technology, trends, webinar, work | 2 Comments »
Viral marketing doesn’t work
Posted on January 2, 2008 by Chris Hoskin
Taking the shine off Viral
Posted on November 27, 2007 by Chris Hoskin
There was an interesting post earlier this week on Tech Crunch concerning The Secret Strategies Behind Many “Viral” Videos - as defined by a real expert in the industry.
I have to say I am a tad disappointed with the approach that the author outlines in relation to getting onto the “Most Viewed” page.
Here is [...]
Filed under: 2.0, Facebook, Ideas and Riffs, Online Video, Viral, YouTube, ideas, marketing, trust | Tagged: blogs, Facebook, forums, Myspace, Spam, tech crunch, video, Viral, YouTube | 3 Comments »
CMR - Customer Managed Relationships
Posted on November 19, 2007 by Chris Hoskin
I wrote about Customer Managed Relationships (CMR) here back in July.
The debate still goes on here and here. I find it interesting that web 2.0 technologies are very aligned to this ethos, and that in the context of B2B, web 2.0 may help organisations better understand their customers - and at least partially ‘deal [...]
Filed under: 2.0, Advertising, B2B, Business, CRM, Customer service, Facebook, Ideas and Riffs, Open Social, Social Media, Strategy, User Generated Content, Viral, ideas, marketing | Tagged: B2B, Customer managed relationships, Facebook, Open Social, web 2.0 | No Comments »
Madcomments - a platform to comment on the marketing, advertising and design communities.
Posted on August 29, 2007 by Chris Hoskin
Social media has been causing a storm over the last few weeks with many surprising and often contradictory stories.
Social networking worked for Cadbury’s, as the imminent re-launch of the Wispa bar shows, but can it really help brands turn around their fortunes? Can it be true that ads on sites with user generated content [...]
Filed under: 2.0, Advertising, Blog, Blogging, Conversational marketing, Social Media, User Generated Content, Viral, WOM, Web2.0, YouTube, blogs, marketing, web 2.0, word of mouth | 1 Comment »
Mac or PC?
Posted on July 29, 2007 by Chris Hoskin
Here’s something for your weekend viewing pleasure.
Hat tip to Miguel Umanzor from thewayiseetheworld. What a great spoof.
With viewing figures down around their ankles, MTV might be better off playing the odd curveball video like this….
Filed under: Apple, Fun, Mac, Microsoft, Music, Online Video, PC, Viral | 1 Comment »
The scalability of Buzz and Viral marketing
Posted on July 24, 2007 by Chris Hoskin
…..Lots of Buzz and Viral marketing in my life today.
Although I have Sky TV, and have seen the entire first series of Heroes on the SciFi channel, mainstream BBC2 is getting the series starting tomorrow. So everybody is talking about it, spreading content, ideas and adding to its momentum.
And if it isn’t Heroes, it’s global [...]
Filed under: Buzz, Ideas and Riffs, Strategy, Viral, ideas, marketing, word of mouth | No Comments »
A Potted History of B2B High-Tech Marketing
Posted on July 22, 2007 by Chris Hoskin
A while ago, brands were communicated simply by ‘campaigns’. Blast a message out a gazillion times and the message would hopefully ’stick’, and hey presto…..more sales. A consistent monologue was established. In this era, messages and media were key. Communication was the order of the day. But times [...]
Filed under: 2.0, Advertising, Affiliate Marketing, B2B, Blog, Blogging, Branding, Buzz, CRM, Customer service, Direct Email, Direct Mail, Experiential, Ideas and Riffs, Measurement, Planning, Strategy, Viral, blogs, ideas, marketing, word of mouth | No Comments »
Web trend (tube) map
Posted on July 21, 2007 by Chris Hoskin
They have done it before: The 200 most successful websites on the web, ordered by category, proximity, success, popularity and perspective.
They have done it again – and better.
After popular demand – here is iA’s next Web Trend Map:
Filed under: 2.0, Advertising, Affiliate Marketing, Blog, Blogging, Branding, Buzz, Design, Ideas and Riffs, Measurement, Online, Social Media, Strategy, Viral, Web, Web2.0, blogs, ideas, illustration, marketing, web 2.0, webmasters | 6 Comments »
Top 50 Sites of 2007
Posted on July 16, 2007 by Chris Hoskin
From Photonhead.com to Cellswapper and FunnyorDie.com to Lastfm, Time Magazine (in partnership with CNN) have chosen their favorite sites of the year. You can vote too.
Social bookmarking sites feature prominently, as do sites that focus on providing web services and information and news.
As Time Magazine is very US centric, it is fascinating to see the [...]
Filed under: 2.0, Blog, Blogging, Buzz, Social Media, Strategy, Viral, Web, Web2.0, blogs, ideas, marketing, web 2.0, word of mouth | No Comments »
A Little More Conversation, A Little More Branding Please
Posted on June 29, 2007 by Chris Hoskin
In this podcast two guys I don’t know, (David Fish, CEO, IMN & Tom Troja, VP Sales and Marketing, Pajamas Media) explore ways to employ conversational tactics and strategies and make them work for your brand.
Its a great podcast worth listening to.
And is definately describing what I call Strategic Alternative Marketing.
Filed under: 2.0, Blogging, Branding, Buzz, Conversational marketing, Social Media, Strategy, Viral, WOM, Web, Web2.0, blogs, marketing, podcast, web 2.0, word of mouth | No Comments »
