The mobile web gatecrashes the marketing mix

(Update 22/07/08 - dotMobi, the company behind the .mobi Internet address designed specifically for mobile phones, and AKQA Mobile, the mobile division of the AKQA agency have launched the results of an extensive consumer study of mobile Internet usage and attitudes.)
With the news that 40 million US mobile subscribers (15.6 percent) actively use the mobile [...]

Please help

Sport Relief
(I should apologise for bringing you here by illicit categorisation and tagging, but I won’t. You might have wasted just 10 seconds. Hopefully you will make the choice to change someone’s world in less than a minute).

The 26 Week Internet Marketing Plan

If I said to you, you can learn about Internet Marketing in a weekend, and implement a thorough Strategic Internet Marketing plan in just 26 weeks, you might react in two negative ways; depending on your perspective. I know I did.
How can you provide me a strategic plan? That’s nonsence.
or
26 weeks? That’s [...]

A map of the Internet & Web trends

Information Architects have presented their Web Trends Map (2008 beta). This time they have taken almost 300 of the most influential and successful websites and pinned them down to the greater Tokyo-area train map. By the way, I posted about previous versions before, here.

Ok so what is it? In simple terms its [...]

The Meatball Sundae Webinar: A review

WOW. What a great way to spend an hour! With 2000 people on the call Seth Godin’s seminar about ‘Meatball Sundae’ was well worth the investment in time.
I thought I’d quickly highlight what was said in the seminar, and how I interpreted this, for those who could not attend and haven’t read the book.
———————
This is [...]

Agenda Setters 2007

Silicon.com has come up trumps with its Agenda Setters for 2007.  Take a look at the List and see who’s on it.  Alternatively take a peek at the break downs by Business Leaders,  Technologists, Entrepreneurs, and Media Movers.And for the real trend followers there is the Achievers 2000-07 trackback (which charts the top performers over [...]

Banner Blindness

The most prominent result from Jakob Nielsen’s new eyetracking studies is not actually new. He simply confirmed for the umpteenth time that banner blindness is real. As I have always thought, users almost never look at anything that looks like an advertisement - whether or not it’s actually an ad.
Remarkable.
According to Nielsen’s findings, [...]

Aug. 7, 1991: Ladies and Gentlemen, the World Wide Web

Perhaps it is time to pause and think today. This is from Wired:
This day in History……1991: The world wide web becomes publicly available on the internet for the first time.
The web has changed a lot since Tim Berners-Lee posted, on this day in 1991, the first web pages summarising his World Wide Web project, [...]

Web trend (tube) map

They have done it before: The 200 most successful websites on the web, ordered by category, proximity, success, popularity and perspective.
They have done it again – and better.
After popular demand – here is iA’s next Web Trend Map:

New Interactive Campaign for Toshiba.

Toshiba choose Mason Zimbler for their latest notebook campaign across Europe.
Targeting business and consumers across EMEA, this highly integrated campaign [...]

Top 50 Sites of 2007

From Photonhead.com to Cellswapper and FunnyorDie.com to Lastfm, Time Magazine (in partnership with CNN) have chosen their favorite sites of the year.  You can vote too.
Social bookmarking sites feature prominently, as do sites that focus on providing web services and information and news.
As Time Magazine is very US centric, it is fascinating to see the [...]

Weekend Round-up

I’ve played the role of ‘consumer’ this weekend - as opposed to thinking too much about life, marketing, and consequently dropping my thoughts down in posts.
Saturday was spent at a Children’s Food festival.
And today my family travelled into London to visit Star Wars Celebration Europe.  My four year old is 2 1/2 years into his [...]

Usability: do’s and don’t’s

I am always plugging e-consultancy and their reports. I’m going to stop. After this last post….
Have you ever wondered if you are spending more or less than other companies on usability? Or wondered which sites you should be looking to for inspiration - i.e. the best-rated UK websites for user experience? What [...]

How to create an effective + unique blogging experience

This is simply a great presentation about creating an effective + unique blogging experience.

I particularly like the 4c’s of Blogging….

Content
Community
Consistency
Clarity

….and in particular the concept of bloggers aspiring to be ‘Conversation Architects’.
I’ve broken many rules by regurgitating this content. But when the content is THIS good I think it’s worth sharing.
And when your done [...]

A Little More Conversation, A Little More Branding Please

In this podcast two guys I don’t know, (David Fish, CEO, IMN & Tom Troja, VP Sales and Marketing, Pajamas Media) explore ways to employ conversational tactics and strategies and make them work for your brand.
Its a great podcast worth listening to.
And is definately describing what I call Strategic Alternative Marketing.