Web2.0 « Raw Stylus - A perspective on marketing in the technology sector

Beautiful Word Clouds

Posted on July 10, 2008 by Chris Hoskin

I like tag clouds and have just found Wordle - a playful service for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text.
It’s not a development of rocket science proportions - but what I like about it, is the ability [...]

Filed under: 2.0, Data, Imagery, Salmon, User Generated Content, Web2.0, ideas, illustration, marketing, web 2.0 | Tagged: Design, tag clouds, wordle | 3 Comments »

Social media in Plain English

Posted on June 2, 2008 by Chris Hoskin

The latest video from Common Craft - focusing on basics of social media: new technology that makes everyone a producer and tools that give everyone a chance to have a say.

Filed under: 2.0, Social Media, Web2.0, marketing, web 2.0 | Tagged: Common Craft, Social Media, YouTube | No Comments »

The future of marketing communications….

Posted on May 20, 2008 by Chris Hoskin

….or “How to think in a world gone digital.” by Jan Leth, Ogilvy & Mather.

Filed under: 2.0, Advertising, Branding, Business, Buzz, Data, Design, Ideas and Riffs, Media, Planning, Social Media, Social Networking, Strategy, User Generated Content, Web2.0, digital, ideas, marketing, ogilvy, technology, web 2.0, word of mouth | Tagged: 2.0, Advertising, alpha, beta, conversations, dada, Data, digital planning, future, Jan Leth, ogilvy, Web | 1 Comment »

Facebook in reality

Posted on May 20, 2008 by Chris Hoskin

Filed under: Facebook, Fun, Online Video, Social Media, Social Networking, Viral, Web2.0, marketing, web 2.0 | Tagged: Facebook, reality, YouTube | No Comments »

I think you should watch ‘we think’

Posted on April 9, 2008 by Chris Hoskin

Filed under: 2.0, Business, Online Video, Web2.0, ideas, marketing, technology, web 2.0 | Tagged: Books, Charles Leadbeater, innovation, We Think, web 2.0 | 2 Comments »

Please help

Posted on March 14, 2008 by Chris Hoskin

Sport Relief
(I should apologise for bringing you here by illicit categorisation and tagging, but I won’t. You might have wasted just 10 seconds. Hopefully you will make the choice to change someone’s world in less than a minute).

Filed under: 2.0, ACL, Adobe, Advertising, Affiliate Marketing, Analyst, Analytics, Apple, Awards, BBC, Blog, Blogging, Blogroll, Books, Branding, Business, Buzz, CBS, CIM, CRM, Charity, Colour, Computer, Computing, Conversational marketing, Conversion, Cool, Corbis, Customer service, Data, Deloitte, Design, Direct Email, Direct Mail, EMI, Email, Entertainment, Entrepreneur, Events, Experiential, Facebook, Fairchild Semiconductor, Forrester, Fun, Gartner, Google, IBM, IODA, IT, IT Planning, Ideas and Riffs, Illusion, Imagery, Influence, Infrared, Job, Keywords, Knee, MIT, Mac, Measurement, Media, Microsoft, Mobile, Music, News, Online, Online Video, Open Social, PC, PR, Planning, Power 150, Printing, Public Relations, Punchstock, Quotes, RSS, Religion, Remarkable, Research, SEO, SEO / SEM, SPARQL, SQL, Salmon, Scene7, Search, Search Engine Optimisation, Second Chance Tuesday, Second Life, Semantic Web, Sinclair, Social Graphs, Social Media, Social Networking, Software, Sony BMG, Spam, Spectrum, Strategy, Surgery, Survival, TV, Tattoo, The Orchard, Tim Berners-Lee, Twitter, Usability, User Generated Content, Viral, Viral Coefficient, Virtual Worlds, WIFI, WIKI, WOM, Warner Music Group, Web, Web2.0, White Paper, Wired.com, Wordpress, Xerox, Xuuk, Yahoo!, YouTube, ZX, blogs, bob, copywriting, digital, dotcoms, garfield, iStock, ideas, illustration, last.fm, marketing, ogilvy, permission, photography, podcast, sport, startups, stock photography, technology, trust, venture capital, verge, web 2.0, webmasters, wi-fi, word of mouth | Tagged: News, marketing, photos, Fun, ideas, television, Design, Advertising, blogs, web 2.0, video, YouTube, Blog, Media, Business, technology, trends, Entertainment, photography, Blogging, Events, internet, work, inspiration, Research, Leadership, Community, Money, TV, Politics, Life, Music, Family, Personal, Religion, Random, Art, Travel, Culture, Thoughts, Love, Humor, Books, Health, Friends, Food, Poetry, Writing, Relationships, Movies, History, Barack, Obama, Sports, Education, Hillary, clinton, Videos, People, Reviews, Christianity, Fashion, Philosophy, Faith, Science, Sex, Society, Democrats, School, Spirituality, Opinion, Parenting, Pictures, Environment, Kids, Women, Home, God, Misc, Church, Film, Funny, Rants, Children, Election 2008, The Page, Quotes, Answered, Big, Questions, Anime, Articles, Unanswered, Big Questions, Government, Games, Miscellaneous, Shopping, USA, Jesus, Marriage, 2008, Nature, Musings, Economy, Animals, Theology, Software, Psychology, Announcements, Recipes, Club, penguin, Eliot Spitzer, Islam, Crime, Me, Economics, World, Ramblings, Bible, Stuff, Elections, United states, Comedy, Political, Pop culture, Hip-hop, Race, Poems, India, Review, Links, Age 5-14, Prayer, Physics, Projects, John McCain, Commentary, Iraq, Basketball, Spiritual, Sewing, My Life, China, Stories, Current Events, English, Reflections, Journal, Daily, Update, Welcome, Fiction, Charity | No Comments »

‘Grown up’ social networking

Posted on March 10, 2008 by Chris Hoskin

There is a good piece in silicon.com today about LinkedIn, and how their CEO believes that it is very different to Facebook and the other social networking sites.
I agree, and somewhat bizarrely disagree completely.
I’m very much in tune with LinkedIn’s CEO and his thinking about LinkedIn’s role and ‘reason for being’. In fact I [...]

Filed under: 2.0, Blog, Blogging, Media, Social Media, Social Networking, Twitter, User Generated Content, Web2.0, blogs, ideas, marketing, technology, web 2.0 | Tagged: LinkedIn, Silicon.com, Media, Business, Twitter, Zuckerberg, SXSW, Business Week | 1 Comment »

Twitter on paper

Posted on March 6, 2008 by Chris Hoskin

I have mentioned Lee and Sachi LeFever’s WIKI and RSS video’s before.

Their series of short explanatory videos (The Common Craft Show) fight complexity - with simple videos in plain language. They call their format “paperworks”. I think they are simply great.
Their latest video is all about Twitter - and again is worth [...]

Filed under: 2.0, Computing, Media, Online Video, Social Media, Social Networking, Twitter, User Generated Content, Web2.0, YouTube, illustration, marketing, technology, web 2.0 | Tagged: YouTube, Common Craft, Twitter, Lee LeFever, Sachi LeFever, paperworks | 3 Comments »

The 26 Week Internet Marketing Plan

Posted on February 24, 2008 by Chris Hoskin

If I said to you, you can learn about Internet Marketing in a weekend, and implement a thorough Strategic Internet Marketing plan in just 26 weeks, you might react in two negative ways; depending on your perspective. I know I did.
How can you provide me a strategic plan? That’s nonsence.
or
26 weeks? That’s [...]

Filed under: Advertising, Affiliate Marketing, Analytics, B2B, Blog, Blogging, Branding, Business, Buzz, Conversion, Data, Direct Email, Entrepreneur, IT, IT Planning, Influence, Keywords, Measurement, Media, Online, Online Video, Open Social, Planning, RSS, Research, SEO, SEO / SEM, Search, Search Engine Optimisation, Social Media, Social Networking, Strategy, Usability, User Generated Content, Viral, Viral Coefficient, Virtual Worlds, Web, Web2.0, YouTube, blogs, copywriting, marketing, permission, podcast, technology, web 2.0, word of mouth | Tagged: david Bain, Internet Marketing, Internet Marketing Plan, Jonathan Farrington, Marketing Automation and Launch, Marketing Strategy, Marketing Training, Purple Internet Marketing, Strategic Plan, The 26 Week Internet Marketing Plan, Website Structure, Yaro Starak | 1 Comment »

A map of the Internet & Web trends

Posted on February 14, 2008 by Chris Hoskin

Information Architects have presented their Web Trends Map (2008 beta). This time they have taken almost 300 of the most influential and successful websites and pinned them down to the greater Tokyo-area train map. By the way, I posted about previous versions before, here.

Ok so what is it? In simple terms its [...]

Filed under: 2.0, Branding, Business, Buzz, Cool, Design, Google, Media, Web, Web2.0, illustration, technology, web 2.0 | Tagged: Branding, customers, Design, General, homepage, information architects tokyo japan, Information Architecture, Internet Branding, Japan, Network, Strategy, Tech, Usability | 1 Comment »

The Meatball Sundae Webinar: A review

Posted on January 23, 2008 by Chris Hoskin

WOW. What a great way to spend an hour! With 2000 people on the call Seth Godin’s seminar about ‘Meatball Sundae’ was well worth the investment in time.
I thought I’d quickly highlight what was said in the seminar, and how I interpreted this, for those who could not attend and haven’t read the book.
———————
This is [...]

Filed under: 2.0, Advertising, Branding, Business, Planning, Remarkable, Social Media, Social Networking, Strategy, User Generated Content, Viral, Web, Web2.0, ideas, marketing, permission, technology, trust, web 2.0, word of mouth | Tagged: Business, Events, inspiration, internet, marketing, Meatball Sundae, Media, revolution, seth godin, technology, trends, webinar, work | 2 Comments »

Social Networks and a Golden Ratio

Posted on January 3, 2008 by Chris Hoskin

It’s bugged me for a while, and low and behold Seth Godin sums it up again. First. And that’s two posts in a row from me, with a Godin influence! Damn it that guy is good.
Anyway, Seth says “One of the mantras of networking (and the many social networking sites that people are flocking [...]

Filed under: 2.0, Business, Computing, Facebook, Influence, Media, Open Social, Social Graphs, Social Media, Social Networking, Web2.0, ideas, marketing, technology, trust, web 2.0 | Tagged: trust, Facebook, Influence, LinkedIn, Social Newtorking, Godin, Golden Ratio, Technorati, Digg | No Comments »

Eight Business Technology Trends

Posted on December 28, 2007 by Chris Hoskin

Bruce discusses The McKinsey Quarterly and their “Eight Business Technology Trends To Watch” ;with a particular emphasis on those trends with an impact on Customer Experience.
As an aside “Business Technology” trends. There’s a phrase that won’t last too much longer.
n.b. 1: Bruce Temkin is Vice President and Principal Analyst at Forrester Research focusing on [...]

Filed under: 2.0, Analyst, Business, Research, Strategy, Web2.0, marketing, technology, web 2.0 | Tagged: BBC, Bruce Temkin, Business, Business Technology, Customer Experience, Customer Experience Matters, technology, The McKinsey Quarterly, trends | No Comments »

Why next year will be make or break for traditional media

Posted on December 18, 2007 by Chris Hoskin

I’ve never copied anything into my blog verbatim so I really want to reference the source on this one……so for the absence of doubt what follows is taken entirely from The Business, and was authored by David Crow (Not me). It is a great piece, and I think you should read it.
———————————————————————————
It is hard [...]

Filed under: 2.0, Advertising, Business, Facebook, Google, Influence, Media, Social Media, Social Networking, Strategy, User Generated Content, Web2.0, YouTube, ideas, marketing, web 2.0 | Tagged: Advertising, Business, contemporary, David Crow, Facebook, Google, Media, On Demand, Social Networking, Strategy, The Business, traditional, Traditional Media, YouTube | 4 Comments »

Geek Night 4

Posted on November 29, 2007 by Chris Hoskin

I went to an interesting event yesterday evening in Oxford - Oxford Geek Night 4. Oxford Geeks (and the event series) aim to pull together information and people from in and around Oxford, UK. The community is mainly aimed at geeks of computer science and/or Web development, but to be fair they’re a [...]

Filed under: 2.0, Events, Fun, Salmon, Social Graphs, Social Media, Web2.0, marketing, web 2.0 | Tagged: Ben Werdmeller, Google Sightseeing, James Gardner, mySociety, Myth TV, Nanoformats, online TV, Oxford Geek Night 4, Oxford Geeks, Pylons, Rozario Chivers, Salmon, Semantic Web, Social Networking, Tom Steinberg, tools, web 2.0, web development, Web Security | No Comments »

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