David Armano’s excellent diagram of the ladder up to Brand Heaven and the ladder down to Brand Hell.
Filed under: Branding, Business, Strategy, ideas, illustration, marketing, trust | Tagged: armano, brand heaven, brand hell, Branding, marketing, Strategy | No Comments »
Branded Software Experiences - A Cost-Effective and Critical Component of Your Brand Advertising Mix. Free Whitepaper from the BrandChannel.com
Filed under: Branding, Business, Software, Strategy, White Paper, marketing, technology | Tagged: Brand, Brandchannel.com, Branding, Jackson Fish, Software, Whitepaper | No Comments »
Information Architects have presented their Web Trends Map (2008 beta). This time they have taken almost 300 of the most influential and successful websites and pinned them down to the greater Tokyo-area train map. By the way, I posted about previous versions before, here.
Ok so what is it? In simple terms its [...]
Filed under: 2.0, Branding, Business, Buzz, Cool, Design, Google, Media, Web, Web2.0, illustration, technology, web 2.0 | Tagged: Branding, customers, Design, General, homepage, information architects tokyo japan, Information Architecture, Internet Branding, Japan, Network, Strategy, Tech, Usability | 1 Comment »
It’s not new. But I am reading Zag which is all about the notion that radical differentiation is the #1 discipline of high-performance brands (and I really want to shout about it!)
If you have read it. Apologies.
BUT if you haven’t, part 1 of the Zag workshop explains why differentiation is key:
Bonus. New [...]
Filed under: Branding, Business, Design, Entrepreneur, Media, Planning, Remarkable, Strategy, ideas, marketing, startups, technology | Tagged: Brand, brand gap, Branding, building, Business, Design, differentiation, gap, marketing, marty, neumeier, neutron, Strategy, zag, zig | No Comments »
There is plenty of discussion out there about B2B and B2C marketing, and whether there is a difference in the disciplines. On the one hand business to business marketing is just marketing to consumers who happen to have a corporation to pay for what they buy. And yet there is a perspective that [...]
Filed under: B2B, BBC, Branding, Customer service, Direct Mail, Software, ideas, marketing | Tagged: B2B, B2C, best practices, Brand, Branding, Customer service, Direct Mail, DM, seth godin, Sky, trust, vista consulting | No Comments »
Twitter Feed
