Tag Archives: change
6 factors that make a marketing leader successful
Forrester‘s Marketing department do a great job, and they have cut me a very personal email called the Marketing Leadership home page, which has 6 Success Imperatives – the 6 factors that make a marketing leader successful. Needless to say each imperative leads to a report that I can’t share, but I can share the […]
Advertising’s evolution….
IBM Global Business Services in its new report, The End of Advertising as We Know It (report PDF, summary PDF) forecasts greater disruption for the advertising industry in the next five years than has occurred over the previous 50. Whilst I find this type of sweeping statement a tad nauseating (agreed: it is not as […]
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