Posted on May 5, 2008 by Chris Hoskin
There is a lot of debate and commentary about Seth Godin’s recent post about a definition of ‘marketing’.
The Chartered Institute of Marketing (CIM) would have you think the definition is this. Ouch.
Is Seth’s definition any better? Does its brevity raise more questions than it actually answers? Do the four words focus the [...]
Filed under: Business, Ideas and Riffs, Strategy, ideas, marketing, trust | Tagged: Chartered Institute of Marketing, CIM, definition, delight, marketing, reliability, seth godin | 4 Comments »
Posted on September 28, 2007 by Chris Hoskin
Oh dear God. A new definition of marketing.
Its taken 30 years, and folks are up in arms. The UK Chartered Institute of Marketing’s (CIM) new (draft) definition of marketing definitely swaps brevity for verbosity; and I am not convinced.
Old: ‘The management process responsible for identifying, anticipating and satisfying customer requirements profitably.’
New: ‘The [...]
Filed under: Business, CIM, Ideas and Riffs, News, Planning, Strategy, ideas, marketing | Tagged: News, definition, Chartered Institute of Marketing, marketing, Tomorrow’s Word: Re-evaluating the Role of Marketing', Strategy, | 4 Comments »
