IBMs take on the Semantic web: A Video

IBMs take on the Semantic Web, or what it calls a Smarter Planet are beautifully captured in their video entitled ‘the internet of things.’

I really like it.

As people and technology blend and converge (whilst I feel odd saying it) I really believe that humankind can begin to realise their potential, in a plethora of ways.

Making any money on your Island?

Advertising’s evolution….

IBM Global Business Services in its new report, The End of Advertising as We Know It (report PDF, summary PDF) forecasts greater disruption for the advertising industry in the next five years than has occurred over the previous 50.

Whilst I find this type of sweeping statement a tad nauseating (agreed: it is not as bad as Facebook’s boy-coder turned big-thinker Mark Zuckerberg who said last week; “Once every hundred years media changes.”). But nonetheless the report is worth a read.

It states:

• broadcasters will have to change their mass audience mind-set to cater to niche consumer segments.
• Distributors will need to deliver targeted, interactive advertising for a range of multimedia devices.
• Advertising agencies must become brokers of consumer insights and guide allocation of advertising dollars amid exploding choices.
• All players must adapt to a world where advertising inventory is increasingly bought and sold in open exchanges vs. traditional channels

Not really ‘new’ news. But good all the same.