I really didn’t know whether to write this. But ho-hum. Here goes….
On his blog Micro Persuasion, Steve Rubel explores technology and its impact on marketing communications. One of his posts The Lazysphere and the Decline of Deep Blogging has really struck a cord with bloggers, journalists and online observers. And me.
The essence of his original post is that the lazysphere is a group of bloggers who, “rather than create new ideas or pen thoughtful essays, simply glom on to the latest news with another “me too” blog post.”
Shortly after his post was made on the 8th January, there were just 10 Google search results.
Today, 13 days later there are 10700.
10700 bloggers, journalists onlookers “regurgitating the story over and over again” at various levels and with varying intellectual input.
Amazing stuff.
It just goes to show how a new phrase, and a new idea can grow exponentially. But, and it’s a big ‘but’, according to Rubel there has to be “value add”.
I’ll leave that up to you to think about. Frankly I am amazed that lazysphere.co.uk and .com remain available at the time of writing, and if I’ve passed the thought onto someone new that is enough for me!
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(I should apologise for bringing you here by illicit categorisation and tagging, but I won’t. You might have wasted just 10 seconds. Hopefully you will make the choice to change someone’s world in less than a minute).