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Sport Relief

(I should apologise for bringing you here by illicit categorisation and tagging, but I won’t. You might have wasted just 10 seconds. Hopefully you will make the choice to change someone’s world in less than a minute).

216748 – The number of the Beast

Flo on madvertising posts a number of the day.

216748…

…The estimative total man hours spent on the production of a television commercial with a duration of 30 seconds.

Fascinating on so many levels.

Watching the British dotcoms: Update

 

Back in August I said that there were 13 British dotcoms to watch.Well TIOTI (Tape it off the Internet) just launched.

TIOTI is a social media aggregator for television. Huh? ‘What does that mean?’, I hear you say. Well TIOTI is designed to use the web to put together all sorts of information about TV shows, and let the audience edit and add to that. TIOTI lets you see what’s hot, what other people like and where you can get it from. Simple.

And at a time when under-30s now watch 40 per cent of their ‘television’ by downloading it over the internet or viewing it ‘on demand’ rather than watching it as it is broadcast, I’d say the timing is right.